Digital Channel Planning Strategy

О курсе

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course provides a comprehensive exploration of digital marketing channels, covering inbound and outbound strategies, social media and content marketing, ecommerce development, and best practices for leveraging video and social customer service to drive business success. After completing this course, you will be able to: - • Demonstrate an understanding of the buyer's journey and how to develop a digital channel mix to optimize ROI for marketing activities • Demonstrate an understanding of inbound tactics, tools, platforms, and best practices associated with content marketing and social media for generating interest in products and services • Demonstrate an understanding of inbound tactics, tools, platforms, and best practices associated with search engine marketing, SEO, and PPC advertising to target an audience's needs • Demonstrate an understanding of the outbound tactics, tools, platforms, and best practices used to generate demand for products and services • To demonstrate an understanding of social commerce by recognizing its benefits, key elements, channels, and goals • Outline how to plan and implement a social customer service strategy This comprehensive course equips marketers with the knowledge and skills to navigate the complexities of modern digital marketing channels including channel planning, exploring inbound strategies, cross-media planning, and the digital channel mix, with in-depth coverage of key topics such as social media, content marketing, SEO, paid search, email marketing, affiliate marketing, marketing automation, CRM, and sales enablement. In the second module, learners will dive into outbound marketing tactics, including demand generation tools and platforms, and gain hands-on expertise in setting up and managing a YouTube channel, using video analytics to measure social video campaign performance. The final module addresses the essentials of ecommerce, guiding learners through effective website and app development, and the growing importance of social commerce. Best practices for engaging in social customer service are also covered, along with strategies to plan, implement, and manage a successful social customer service approach. This course provides practical insights and actionable strategies to enhance your digital marketing efforts and drive success across all channels.

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Cathal Melinn

Cathal Melinn (Lead Instructor) is a well-known Digital Marketing Director, Intl Conference Speaker, Digital Analyst & eCommerce specialist with over 16 years’ digital marketing experience.