Digital Marketing Analytics

О курсе

Want to turn digital marketing data into smarter decisions, stronger campaigns, and measurable business results? This course is designed for aspiring and practising digital marketers, marketing professionals, business owners, and learners who want to build practical skills in digital marketing analytics, SEO, search engine advertising, social media, and data-driven marketing strategy. Explore the complete digital customer journey and learn how businesses use digital channels to attract, engage, and convert customers. You’ll develop skills in digital marketing planning, display advertising, programmatic advertising, social media marketing, Google Ads, search engine optimisation (SEO), web analytics, and customer acquisition. You’ll also learn how to interpret key analytics, apply attribution models, and use an impact matrix to turn data into actionable marketing plans. Go beyond traditional digital marketing and explore emerging technologies, including AI in advertising, chatbots, voice search, virtual and augmented reality, beacon technology, micro-moment marketing, and blockchain-based digital advertising. By the end of the course, you’ll be better equipped to evaluate digital performance, improve website visibility, optimise campaigns, understand customer behaviour, and make more informed, data-driven marketing decisions. Build the digital marketing analytics skills you need to navigate an increasingly data-driven marketing landscape.

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Dr. Janardan Krishna Yadav

Преподаватель курса