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Курс от University of Arizona
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Strategic Digital Marketing: Digital Marketing Channels
Курс от University of ArizonaО курсе
Master the execution of digital marketing through social media, search engine optimization, search engine marketing, and e-commerce/mobile strategies. This course provides hands-on knowledge of channel-specific tactics, from selecting social platforms and optimizing for search engines to designing e-commerce experiences and implementing mobile marketing campaigns. By the end of this course, you will be able to: 1. Select and implement appropriate social media platforms for target audiences 2. Apply SEO and SEM techniques to improve online visibility 3. Design effective e-commerce experiences and checkout processes 4. Explain mobile marketing strategies and optimization techniques 5. Discuss techniques for improving conversion rates and reducing cart abandonment 6. Create an integrated multi-channel digital marketing campaign
Навыки, которые вы освоите
Pay Per Click AdvertisingGoogle AdsKeyword ResearchDigital MarketingSearch Engine OptimizationSocial Media StrategySocial Media MarketingIntegrated Marketing CommunicationsPaid mediaSocial MediaDigital Brand StrategySocial Media CampaignsOnline AdvertisingMarketing StrategiesSearch Engine MarketingMarketing ChannelDigital Marketing CampaignsSocial Media ContentCross-Channel MarketingAnalytical Skills
Программа курса
6 модулей · 36 учебных материалов
01Module 1: Social Media Marketing Strategy7 материалов
M1 Lesson: Social Media Marketing
M1 Video 1: Introduction to Social Media Marketing and the Scope of Social Media PlatformsВидеоM1 Video 2: Social Media Platform Selection Based on Target Audience and Business GoalsВидеоM1 Video 3: Social Media Content Planning, Scheduling, and EngagementВидеоM1 Topic NotesЧтениеУчитесь у экспертов
Sangeetha Venkataramani
Преподаватель курса