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Digital Marketing Channels and Ecosystems · LearnSpace
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Digital Marketing Channels and Ecosystems

Курс от Chegg Skills
Начальный≈ 2.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Chegg Skills' Digital Marketing Channels and Ecosystems course introduces learners to the interconnected channels, technologies, and strategies that support digital marketing efforts. Learners explore how digital marketing channels work together within a broader ecosystem to help organizations connect with audiences and achieve business goals. Through hands-on learning and real-world examples, learners examine how digital marketing channels support customer engagement and contribute to effective marketing strategies. By the end of the course, learners will understand how organizations use digital marketing channels and ecosystems to support business objectives in an evolving digital landscape.

Навыки, которые вы освоите

Cross-Channel MarketingJourney MappingCampaign PlanningSocial Media CampaignsTarget AudienceDigital Brand StrategyMarketing StrategiesMarketing ChannelBusiness CommunicationDigital MarketingCustomer EngagementDriving engagementDigital Media StrategyBusiness StrategyDigital AnalysisIntegrated Marketing CommunicationsMarketing PlanningStrategic PlanningDigital Marketing CampaignsMarketing Strategy and Techniques

Программа курса

1 модулей · 36 учебных материалов

01The digital marketing ecosystem36 материалов

Module overview: The digital marketing ecosystem

Overview: The digital marketing ecosystemЧтениеExplore: The digital marketing ecosystem ЧтениеDigital channels and the customer journeyЧтениеPause and reflect: The digital marketing ecosystemDIALOGUE

Learn: Key digital marketing channels and their roles

Учитесь у экспертов

Barry Finder

VP of Operations

Digital Marketing Channels and Ecosystems
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Обучение на Coursera

≈ 2.8 ч

1 модулей

Язык: Английский

Часть программы вашего университета
Learn: Key digital marketing channels and their rolesЧтение
Key termsЧтение
Digital marketing channel rolesЧтение
Watch and learnЧтение
Knowledge check: Key digital marketing channels and their rolesЗадание
Mapping channels to journeysЧтение
Key takeawaysЧтение

Practice: Map digital marketing channels to customer journey stages

Practice: Map digital marketing channels to customer journey stagesЧтениеRevisit mapping channels to journeysЧтениеWatch and learnЧтениеNow you tryЧтениеNow check your understanding: Mapping digital marketing channelsDIALOGUEKey takeawaysЧтение

Learn: Integrated campaign strategies

Learn: Integrated campaign strategiesЧтениеIntegrated campaign strategiesЧтениеWatch and learnЧтениеNavigating the marketing funnelЧтениеKnowledge check: Integrated campaign strategiesЗаданиеBuilding your campaign planЧтениеKey takeawaysЧтение

Practice: Develop a basic integrated campaign plan

Practice: Develop a basic integrated campaign planЧтениеBuilding your campaign planЧтениеWatch and learnЧтениеNow you tryЧтениеNow check your understanding: Planning integrated campaignsDIALOGUEKey takeawaysЧтение

Module summary and assessment: The digital marketing ecosystem

Summary and assessment: The digital marketing ecosystemЧтениеAssessment: The digital marketing ecosystemЗаданиеWatch and learnЧтениеNow you tryЧтениеModule summary: The digital marketing ecosystemЧтениеPause and reflect: The digital marketing ecosystemDIALOGUE