Назад в каталог
Курс от University of Arizona
courseraБизнес
Strategic Digital Marketing: Digital Marketing Foundation
Курс от University of ArizonaО курсе
Establish a solid foundation in digital marketing by exploring its evolution, major channels, consumer behavior, user experience design, and content marketing strategies. This course equips you with essential knowledge to understand how digital marketing differs from traditional approaches and how to leverage digital channels to build brand equity and engage customers. By the end of this course, you will be able to: 1. Identify and differentiate major digital marketing channels 2. Explain how digital marketing differs from traditional approaches 3. Analyze factors influencing online consumer behavior 4. Apply UX design principles to improve user experience 5. Describe content marketing strategies for brand storytelling 6. Integrate foundational concepts to develop digital marketing strategies
Навыки, которые вы освоите
Digital MarketingData-Driven MarketingContent StrategyStorytellingContent MarketingExperience DesignMarketing AnalyticsUser Experience DesignDigital AnalysisSearch Engine MarketingMarketing ChannelMarketing PlanningStrategic MarketingDigital Brand StrategyCustomer AnalysisSocial Media StrategyDigital Content
Программа курса
6 модулей · 31 учебных материалов
01Module 1: Digital Marketing Landscape7 материалов
M1 Lesson: Evolution and Significance of Digital Marketing
M1 Video 1: The Evolution of Digital Marketing: From Traditional to DigitalВидеоM1 Video 2: Digital Marketing vs. Traditional Marketing: Transformation and ImpactВидеоM1 Video 3: Real-World Applications: How Digital Marketing Transforms Business and Consumer Behavior ВидеоM1 Topic NotesЧтениеУчитесь у экспертов
Sangeetha Venkataramani
Преподаватель курса