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Digital Marketing in Modern Business · LearnSpace
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Digital Marketing in Modern Business

Курс от Chegg Skills
Начальный≈ 3.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Chegg Skills' Digital Marketing in Modern Business course explores how organizations use digital marketing to connect with customers and achieve business objectives. Learners examine the role of digital marketing in today's connected world and develop an understanding of how businesses engage audiences across digital channels. Through practical examples and applied activities, learners explore how digital marketing supports customer engagement and contributes to business success. By the end of the course, learners will understand the growing importance of digital marketing and recognize its role in modern business.

Навыки, которые вы освоите

Digital MarketingMarketing EffectivenessMarketing CommunicationsCustomer Relationship BuildingDecision IntelligenceStrategic ThinkingMarketing ChannelDriving engagementUser ExperienceStrategic MarketingMarketingConsumer BehaviourCustomer EngagementBusiness CommunicationBusiness MarketingMarketing Strategy and TechniquesTarget AudienceDigital AnalysisMarketing StrategiesBusiness Strategy

Программа курса

1 модулей · 41 учебных материалов

01Digital Marketing in everyday life41 материалов

Module overview: Digital marketing in everyday life

Overview: Digital marketing in everyday lifeЧтениеExplore: Digital marketing in everyday lifeЧтениеThe marketing funnel and customer journey alignmentЧтениеPause and reflect: Digital marketing in everyday lifeDIALOGUE

Learn: Digital marketing is all around you

Учитесь у экспертов

Barry Finder

VP of Operations

Digital Marketing in Modern Business
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Обучение на Coursera

≈ 3.2 ч

1 модулей

Язык: Английский

Часть программы вашего университета
Learn: Digital marketing is all around youЧтение
Key termsЧтение
The modern consumer journeyЧтение
The power of omnichannel alignmentЧтение
Watch and learnЧтение
The consumer journeyЧтение
Revisit strategically selecting marketing touchpointsЧтение
Knowledge check: Digital marketing is all around youЗадание
Key takeawaysЧтение

Practice: Spotting digital marketing

Practice: Spotting digital marketingЧтениеRevisit: Strategically selecting marketing touchpointsЧтениеWatch and learnЧтениеNow you tryЧтениеTool set-up reminderЧтениеNow check your understanding: Spotting digital marketingDIALOGUEKey takeawaysЧтение

Learn: Business benefits of digital marketing

Learn: Business benefits of digital marketingЧтениеKey termsЧтениеBenefits of digital marketingЧтениеWatch and learnЧтениеNavigating the consumer journeyЧтениеKnowledge check: Business benefits of digital marketingЗаданиеHow to evaluate digital marketing success storiesЧтениеKey takeawaysЧтение

Practice: Examining digital marketing success stories

Practice: Examining digital marketing success storiesЧтениеWatch and learnЧтениеRevisit: How to evaluate digital marketing success storiesЧтениеNow you tryЧтениеTool set-up reminderЧтениеNow check your understanding: Evaluating marketing success storiesDIALOGUEKey takeawaysЧтение

Module summary and assessment: Digital marketing in everyday life

Summary and assessment: Digital marketing in everyday lifeЧтениеAssessment: Digital marketing in everyday lifeЗаданиеWatch and learnЧтениеNow you try: Digital marketing in everyday lifeDIALOGUEModule summaryЧтениеPause and reflect: Digital marketing essentialsDIALOGUE