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Digital Marketing with AI · LearnSpace
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Digital Marketing with AI

Курс от SkillsBooster Academy
Начальный≈ 5.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines. You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis. By enrolling, you will gain a significant competitive edge, transforming your approach to marketing challenges. This course empowers you to move beyond theory and master practical skills in hyper-personalization, customer journey mapping, and automated email marketing. What makes this program unique is its hands-on approach; you won’t just learn about AI, you’ll build real assets, analyze case studies from companies like Netflix and Coca-Cola, and generate your own creative content. If you are a beginner looking to get on track with the latest industry trends, this course provides a structured treasure trove of practical techniques to serve as your guide.

Навыки, которые вы освоите

Responsible AIDigital Marketing CampaignsArtificial Intelligence and Machine Learning (AI/ML)Email MarketingEmail AutomationPersonalized ServiceDigital Marketing ToolsMarketing AutomationGenerative AIAI PersonalizationArtificial IntelligenceContent StrategyContent CreationData EthicsDigital MarketingAI powered creativityGoogle GeminiPrompt Engineering ToolsMicrosoft CopilotChatGPT

Программа курса

7 модулей · 47 учебных материалов

01Introduction to AI in Digital Marketing7 материалов
Introduction to the CourseВидеоWhat is AI and Why it Matters for MarketersВидеоIntro to Generative AI Tools: ChatGPT, Gemini, CopilotВидеоThe Most Essential Prompt Engineering Techniques for MarketersЧтение

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

Digital Marketing with AI
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 5.5 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Испанский, Дари, Японский

Часть программы вашего университета
Building Reusable Prompt Libraries in NotionВидео
Using a Content Creation Template in NotionВидео
A Hiring Interview SimulationDIALOGUE
02AI-Powered Content Strategy & Creation9 материалов
Content Strategy Creation with ChatGPTВидеоContent Calendar Creation Using ChatGPTВидеоMarket and Competitive Analysis Case StudiesВидеоMaintaining the Brand Voice While Using Generative AIЧтениеMaster AI-Powered Post Creation Using ManusВидеоTransforming Your Text with ChatGPTВидеоUsing Copilot to Generate Engaging Content for Social MediaВидеоPrompt Library: 40 Social Media Content PromptsЧтениеCheck Your KnowledgeЗадание
03Advanced Content Generation & SEO with AI5 материалов
AI for Long-Form Content and SEOВидеоDeveloping Comprehensive Articles with CopilotВидеоGetting Website Optimization Tips with CopilotВидеоContent Optimization for Different PlatformsВидеоContent Repurposing Framework: How to Transform One Piece into 10 Using AIЧтение
04Hyper-Personalization & Customer Journey6 материалов
AI for Customer Segmentation & Predictive AnalyticsВидеоCase Study Analysis: Netflix's Hyper-Personalization EngineВидеоCase Study Analysis: Calm App's Increased Usage with Amazon PersonalizeВидеоCreating Personalized Marketing Experiences at ScaleЧтениеCustomer Journey Map via DeepSeek AIВидеоCheck Your KnowledgeЗадание
05AI in Email Marketing & Advertising6 материалов
AI for Email and Ad Optimization ВидеоCase Study Analysis: Farfetch's 7% Open Rate Increase with PhraseeВидеоCase Study Analysis: JPMorgan Chase's 450% Click Increase with PersadoВидеоEmail Campaign Template LibraryЧтениеUtilizing Copilot for Email MarketingВидеоCreating Marketing Emails for Product LaunchesВидео
06The Creative Power of AI in Marketing9 материалов
AI for Image and Video GenerationВидеоAI-Powered Image Generation for MarketingВидеоCase Study Analysis: Coca-Cola's "Create Real Magic" CampaignВидеоCase Study Analysis: Nike's "Never Done Evolving" CampaignВидеоGenerating Social Media Creatives using AIВидеоMaintaining Consistency When Using AI Image GeneratorsЧтениеGenerating Videos from ImagesВидеоImage Generation Prompt Library: 50+ PromptsЧтениеCheck Your KnowledgeЗадание
07AI Strategy, Ethics, and the Future of Marketing5 материалов
End-to-End Workflow: Market Research ProjectВидеоMultichannel Marketing Strategies with CopilotВидеоEthical Considerations and the Responsible Use of AIЧтениеFinal AssesmentЗаданиеConclusionВидео