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Курс от The State University of New York
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Connect with Diverse Audiences during a Public Health Crisis
Курс от The State University of New YorkО курсе
Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and credibility. This course emphasizes how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs. You will explore how public health communicators recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy, as well as leverage persuasive communication strategies to frame and deliver messages in ways that appeal to audiences’ core values. You will learn to approach media interviews with confidence, adjust your communication strategy in the moment, and center your focus on your audiences and their needs.
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Программа курса
4 модулей · 51 учебных материалов
01AUDIENCE SEGMENTATION14 материалов
1.1 Introduction to Audience Segmentation
Introduction to Audience SegmentationВидеоDigital Segmentation of Priority Populations in Public HealthЧтениеCheck Your UnderstandingЗаданиеУчитесь у экспертов
Brenda Hoffman, Ph.D.
Assistant Professor of Practice