courseraБизнес

Doing Business in China Capstone

Курс от The Chinese University of Hong Kong

Начальный≈ 11 чАнглийский

О курсе

Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.

Навыки, которые вы освоите

Market Analysis Video Production Business Strategy Consulting Presentations Product Planning Business Planning Strategic Marketing Marketing Communications Competitive Analysis Value Propositions Product Development Proposal Development New Business Development Peer Review Business Consulting Marketing Strategies Marketing Planning

Программа курса

5 модулей · 17 учебных материалов

01Module 02 материалов

Start Here

1. Course Format, Grading and ExpectationsЧтение 2. An Overview of BDF and HON lifeЧтение

02Module 13 материалов

Project Description

3. Project Description InstructionsЧтение 4. Project Description TemplateЧтение

Учитесь у экспертов

Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship

Prof. Letty Kwan

Assistant Professor

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship