К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Doing Business in Europe · LearnSpace
Назад в каталог
courseraБизнес

Doing Business in Europe

Курс от ESCP Business School
Начальный≈ 5.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Welcome to the MOOC “Doing Business in Europe”! Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective? With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe: 1. Approaching the European market(s) 2. Innovating in Europe 3. Investing in Europe 4. Building the value chain 5. Integrating the diversity There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy. Please enroll and thank you in advance for choosing this course!

Навыки, которые вы освоите

Supply Chain ManagementInnovationCultural DiversityNegotiationBusiness EconomicsMarket OpportunitiesIntercultural CompetenceMarketingSustainable BusinessBusiness StrategyBusiness DevelopmentInvestmentsMarket DynamicsCorporate StrategyGlobal Marketing

Программа курса

6 модулей · 48 учебных материалов

01Introduction3 материалов

Welcome message and syllabus

About this courseЧтение

Grading information

Objectives of self-assessment activitiesЧтениеFinal Quiz and Certificat ValidationЧтение
02Unit 1: Approaching the European market(s)9 материалов

Module 1 - Self Assessment

Учитесь у экспертов

Prof. Dr. Florence Pinot de Villechenon

Associate Professor

Prof. Dr. Béatrice Collin

Associate Professor

Doing Business in Europe
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 5.8 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Хинди, Японский, Казахский, Польский

Часть программы вашего университета
Module 1- Self AssessementЗадание
Module 1 - Self Assessement FeedbackВидео

1.1: Introduction to the unit

Introduction to the unitВидео

1.2: Why doing business in Europe (Prof. Maxime Lefebvre)

Why doing business in Europe (Prof. Maxime Lefebvre)Видео

1.3: European markets as engines of growth? (Prof. Boris Durisin)

European markets as engines of growth? (Prof. Boris Durisin)Видео

1.4: Payments, transfers and currencies in Europe (Carlos Casanueva)

Payments, transfers and currencies in Europe (Carlos Casanueva)Видео

1.5: Testimony from André Lacroix (CEO - Intertek)

Testimony from André Lacroix (CEO - Intertek)Видео

1.6: Testimony from Emmanuelle Bonneau-Pételle (Managing Director - Société Générale)

Testimony from Emmanuelle Petelle (Managing Director - Société Générale)Видео

1.7: Conclusion of the unit

Conclusion of the unitВидео
03Unit 2: Innovating in Europe8 материалов

Modules 2 - Self Assessement

Module 2 - Self AssessementЗаданиеModules 2 - Self Assessement FeedbackВидео

2.1: Introduction to the unit

2.1 Introduction to the unitВидео

2.2: What about creativity in Europe? (Prof. Marie Taillard)

2.2 What about creativity in Europe (Prof. Marie Taillard)Видео

2.3: Digital marketing in Europe (Prof. Francesca Pucciarelli)

2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)Видео

2.4 Testimonial - Sylvain Orebi - CEO of ORIENTIS and KUSMI TEA

2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)Видео

2.5: Testimony from Olaf Swantee (CEO - Sunrise)

2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)Видео

2.6: Conclusion of the unit

2.6 Conclusion of the unitВидео
04Unit 3: Investing in Europe10 материалов

Module 3 - Self Assessment

Module 3 - Self AssessementЗаданиеModule 3 - Self Assessement FeedbackВидео

3.1: Introduction to the unit

3.1 Introduction to the unitВидео

3.2: Choosing the right location in Europe (Prof. Davide Sola)

3.2 Choosing the right location in Europe (Prof. Davide Sola)Видео

3.3: Franchising in Europe (Prof. Catherine de Gery)

3.3: Franchising in Europe (Prof. Catherine de Gery)Видео

3.4: Company acquisition processes in Europe (Prof. Vincent Smith)

3.4 Company acquisition processes in Europe (Prof. Vincent Smith)Видео

3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)

3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)Видео

3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)

3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)Видео

3.7: Testimony from Frédéric Duponchel (CEO - Accuracy)

3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)Видео

3.8: Conclusion of the unit

3.8 Conclusion of the unitВидео
05Unit 4: Building the value chain8 материалов

Module 4 - Self Assessement

Module 4 - Self AssessementЗаданиеModule 4 - Self Assessement FeedbackВидео

4.1: Introduction to the unit

4.1 Introduction to the unitВидео

4.2: Organizing the supply chain in Europe (Prof. Valérie Moatti)

Organizing the supply chain in Europe (Prof. Valérie Moatti)Видео

4.3: Retail management in Europe (Prof. Fabrizio Zerbini)

Retail management in Europe (Prof. Fabrizio Zerbini)Видео

4.4: Testimony from Elizabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)

4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)Видео

4.5: Testimony from Sofia Benvenuto

Testimony from Sofia Benvenuto (Former Export Manager - Winsure)Видео

4.6: Conclusion of the unit

4.6 Conclusion of the unitВидео
06Unit 5: Integrating the diversity10 материалов

Module 5 - Self Assessement

Module 5 - Self AssessementЗаданиеModule 5 - Self Assessement FeedbackВидео

5.1: Introduction to the unit

5.1 Introduction to the unitВидео

5.2: Managing European teams (Prof. Chiara Succi)

Chiara Succi - Managing European TeamsВидео

5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)

5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)Видео

5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)

5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)Видео

5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)

5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)Видео

5.6 Conclusion of the unit

5.6 Conclusion of the unitВидео

5.7: Conclusion of the course: Europe and emerging economies (Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)

5.7 Conclusion of the MOOC Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)Видео

Final Evaluation

Final QuizЗадание