Email Marketer

О курсе

Level up your email marketing strategy, deliverability, and optimization with Braze. Gain in-demand skills and get started building impactful campaigns, right away. Skills you’ll gain Email Marketing Strategy, Email Deliverability, Marketing Automation, Customer Segmentation, A/B Testing, Email Personalization, CRM Marketing, Email Campaign Management, Marketing Analytics, Customer Engagement, Lifecycle Marketing, Email Opt-In Management, IP Warming, Email List Hygiene, Predictive Analytics, Data-Driven Marketing, Multivariate Testing, Dynamic Content, Audience Targeting, Marketing Compliance Tools you’ll learn Braze, Customer Engagement Platform (CEP), Predictive AI Advance your career with in-demand skills Execute customer engagement strategies and acquire fundamental Braze dashboard skills Receive professional level training from Braze Gain the technical skills top brands are looking for Prepare for and earn your Braze Marketer Certification and Email Deliverability Skills Badge Email Marketer Course - 15 module series The email landscape is rapidly evolving. To truly capture users’ attention and drive business results, marketers must move beyond basic subject lines and embrace the craft of specialized email strategy. Braze provides the foundation for marketing teams to scale with confidence, meeting users with personalized, high-ROI messaging that nurtures lasting relationships. In this series of 15 courses, you will move from foundational concepts to full operational fluency. You’ll identify the value of an effective email strategy—from list hygiene and IP warming to holiday deliverability—and learn how to use Liquid and conditional logic to launch sophisticated, personalized campaigns. Additionally, you’ll acquire practical skills in audience segmentation, frequency capping, and AI-powered optimization to automate decision-making and forecast user behavior. Completion of this path prepares you for the Braze Marketer Certification and Email Deliverability Skills Badge, earning you the in-demand technical proficiency and recognized credentials that top brands look for. Who is a Braze Marketer? Module 1 • 5 minutes What You'll Learn Define the Braze Marketer role and where it fits within a modern marketing organization. Identify the core competencies and daily responsibilities of a Braze Marketer. Map your existing marketing skills to the Braze platform's capabilities. Build a career development plan around the Braze ecosystem. Skills You'll Gain Customer Engagement, CRM Marketing, Marketing Strategy, Braze Target Users with Segment Extensions and Frequency Caps Module 2 • 20 minutes What You'll Learn Build Segment Extensions to target users based on complex behavioral and event-based criteria. Configure frequency caps to prevent message fatigue and improve user experience. Combine segment extensions with existing segments for precision targeting. Balance reach and relevance using frequency management strategies. Skills You'll Gain Customer Segmentation, Audience Targeting, Frequency Capping, Behavioral Segmentation Campaign Optimization Channel Subscriptions Module 3 • 30 minutes What You'll Learn Understand the different subscription states (opted-in, subscribed, unsubscribed) and how they affect message delivery. Configure and manage email subscription groups within Braze. Implement subscription state logic into your campaigns and Canvases. Use subscription data to maintain compliance and improve targeting. Skills You'll Gain Consent Management, Subscription Management, Marketing Compliance, Email Deliverability, User Preference Management Personalize Your Messages with Liquid Module 4 • 50 minutes What You'll Learn Use Liquid tags to insert user attributes, custom attributes, and event properties into messages. Apply default values and fallback logic for missing data. Build dynamic content blocks that adapt to each recipient. Personalize messages across email, push, and in-app channels. Skills You'll Gain Email Personalization, Dynamic Content, Liquid Templating, Data-Driven Messaging, Cross-Channel Personalization A/B and Multivariate Testing Module 5 • 35 minutes What You'll Learn Design A/B and multivariate tests with clear hypotheses and success metrics. Configure test variants for subject lines, copy, images, send times, and more. Interpret test results to identify statistically significant winners. Apply testing insights to improve campaign performance iteratively. Skills You'll Gain A/B Testing, Multivariate Testing, Statistical Analysis, Experiment Design, Campaign Optimization Automate Decision Making with Intelligence Suite Module 6 • 5 minutes What You'll Learn Use the Intelligence Suite to automate send-time, channel, and variant selection. Apply Intelligent Timing to deliver messages when each user is most likely to engage. Leverage Intelligent Channel to route messages through each user's preferred channel. Interpret intelligence-driven recommendations and integrate them into campaigns. Skills You'll Gain Marketing Automation, Intelligent Timing, Data-Driven Marketing, Machine Learning Applications, Campaign Decisioning Optimize Your Multivariate Tests with Winning and Personalized Features Module 7 • 20 minutes What You'll Learn Configure Winning Variant to automatically send the best-performing variant to the remaining audience. Set up Personalized Variant to route each user to the variant they're most likely to engage with. Choose between Winning Variant and Personalized Variant based on campaign goals. Combine AI-powered optimization with manual testing strategies for maximum impact. Skills You'll Gain AI-Powered Optimization, Marketing Automation, Personalization at Scale, Experiment Design, BrazeAI Get Proactive with Predictive Suite Module 8 • 10 minutes What You'll Learn Build Predictive Churn models to identify at-risk users before they disengage. Create Predictive Purchases models to target users most likely to convert. Use Predictive Events to forecast custom user behaviors. Integrate predictive scores into segments and campaigns for proactive engagement. Skills You'll Gain Predictive Analytics, Churn Prevention, Customer Retention, Predictive Modeling, Lifecycle Marketing Introduction to the Analytics Dashboard Module 9 • 20 minutes What You'll Learn Navigate the Braze Analytics Dashboard to find campaign, Canvas, and segment performance data. Interpret key email metrics including open rates, click-through rates, bounces, and unsubscribes. Build custom reports to track performance against your KPIs. Use analytics insights to inform campaign iteration and strategy decisions. Skills You'll Gain Marketing Analytics, Data Visualization, KPI Measurement, Campaign Reporting, Performance Analysis Marketer Playbook Module 10 • 20 minutes What You'll Learn Execute end-to-end customer engagement use cases from onboarding through re-engagement. Apply Braze best practices to real-world marketing scenarios. Build campaign and Canvas strategies for common lifecycle stages. Translate business objectives into actionable Braze workflows. Skills You'll Gain Customer Engagement Strategy, Lifecycle Marketing, Campaign Execution, Use Case Design, Marketing Operations Email Opt-Ins and Permissions Module 11 • 40 minutes What You'll Learn Implement email opt-in flows that comply with CAN-SPAM, GDPR, and other regulations. Design double opt-in processes to build high-quality subscriber lists. Manage permissions and preference centers to give users control over their communication. Follow Braze's Acceptable Use Policy and consent best practices to protect your sender reputation. Skills You'll Gain Consent Management, Marketing Compliance, GDPR / CAN-SPAM, Email Opt-In Strategy, Sender Reputation Management Scale Your Email Sends Module 12 • 20 minutes What You'll Learn Plan and execute an IP warming schedule to establish sender credibility with inbox providers. Gradually increase send volume without triggering spam filters or deliverability issues. Monitor warming metrics to adjust your ramp-up pace in real time. Prepare your sending infrastructure for high-volume events like product launches and seasonal campaigns. Skills You'll Gain IP Warming, Email Deliverability, Sending Infrastructure, Volume Scaling, Inbox Placement Holiday Email Deliverability Module 13 • 10 minutes What You'll Learn Audit your sending practices before peak holiday periods. Apply deliverability best practices specific to high-traffic seasonal campaigns. Monitor real-time deliverability signals during holiday sends. Troubleshoot common holiday deliverability issues like throttling, deferrals, and bounces. Skills You'll Gain Email Deliverability, Seasonal Campaign Strategy, Inbox Placement, Send Throttling, Deliverability Monitoring Email List Hygiene Module 14 • 20 minutes What You'll Learn Identify inactive, invalid, and risky email addresses in your subscriber list. Implement sunset policies to remove chronically unengaged users. Use Braze tools to suppress hard bounces, spam complaints, and invalid addresses. Maintain a clean, deliverable list that protects your sender reputation over time. Skills You'll Gain Email List Hygiene, Sender Reputation Management, Data Quality Management, Subscriber Lifecycle Management, Bounce Management Improve Email Performance Module 15 • 20 minutes What You'll Learn Track and interpret core email performance metrics — delivery rate, open rate, click-through rate, conversion rate, and unsubscribe rate. Diagnose performance problems by correlating metric changes with campaign or audience shifts. Build a continuous improvement loop using performance data to refine subject lines, content, send timing, and targeting. Set benchmarks and goals for email program health. Skills You'll Gain Email Performance Optimization, Marketing Analytics, Campaign Iteration, Metric Benchmarking, Data-Driven Decision Making At the end of this course, you will receive a promo code to take the Braze Certified Marketing Specialist exam for 50% off.

Навыки, которые вы освоите

Учитесь у экспертов

Certification

Преподаватель курса