Email Marketing & Lifecycle Automation

О курсе

Start your email marketing journey by learning the core tools and strategies used by professionals every day. In this course, you will learn to launch and schedule campaigns in Mailchimp, HubSpot, and Klaviyo, write conversion-focused email copy, and design responsive email templates. You will also explore the lifecycle marketing framework, mapping customer stages to campaign goals and automating basic workflow actions to move buyers through the funnel. By the end of this course, you will be able to: launch and schedule email campaigns across Mailchimp, HubSpot, and Klaviyo; write benefit-led, conversion-focused email copy; design responsive email templates using drag-and-drop builders; map lifecycle stages to campaign goals; and build basic automated workflow sequences for onboarding and nurturing. This course includes a hands-on project where you design and present a complete lifecycle campaign from scratch.

Навыки, которые вы освоите

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Professionals from the Industry

Преподаватель курса