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Email Marketing: Boost Sales with High-Converting Campaigns · LearnSpace
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Email Marketing: Boost Sales with High-Converting Campaigns

Курс от SkillsBooster Academy
Начальный≈ 5.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Unlock the power of email to grow your business, convert leads, and retain loyal customers — all with real-world skills you can use right away. In this hands-on Email Marketing course, you’ll learn how to plan, build, and optimize high-performing email campaigns using SendPulse — a powerful all-in-one marketing platform. Whether you're new to email marketing or want to sharpen your skills, this course walks you through every step: from creating irresistible pop-ups and segmenting mailing lists to managing CRM pipelines and setting up chatbots that convert. You’ll explore the foundational principles of permission-based marketing, learn how to write emails that get opened and clicked, and master the key performance metrics that matter. Plus, you'll gain practical experience with email deliverability, sender authentication, and advanced features like chatbot flows and website builders — all without needing to code. This course combines strategy, creativity, and technology to help you build automated systems that drive results. By the end of this course, you’ll be able to: - Launch targeted, compliant email campaigns that increase revenue and engagement; - Build lead generation tools (pop-ups, landing pages, chatbots) using SendPulse; - Use CRM data and segmentation to personalize communication and automate workflows. Ready to level up your marketing skills? Enroll now and start building email marketing campaigns that actually convert — with confidence, clarity, and hands-on tools.

Навыки, которые вы освоите

Email MarketingLead GenerationSales PipelinesCustomer Relationship Management (CRM) SoftwareCopywritingStatisticsCustomer SupportProduct DesignRevenue Cycle ManagementPerformance MetricDigital MarketingEmail AutomationArtificial IntelligenceData PipelinesDesign and ProductGenerative AICompliance ManagementDesign Elements And PrinciplesCustomer EngagementLaw, Regulation, and Compliance

Программа курса

7 модулей · 37 учебных материалов

01Email Marketing Foundations9 материалов
IntroductionВидеоHow emails drives revenueВидеоCompliance & permission basicsВидеоEmail marketing coachDIALOGUE

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

Email Marketing: Boost Sales with High-Converting Campaigns
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 5.5 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Пушту, Испанский, Дари, Японский

Часть программы вашего университета
Email deliverabilityВидео
Test your skillsЗадание
Understanding email marketing metrics and attributionВидео
SendPulse platform tourВидео
Introduction to email marketingЗадание
02Email campaigns7 материалов
What is considered permission to send emails?ВидеоCopywriting that sells – subject lines & body flowВидеоNew Discussion PromptОбсуждениеHow to add a new email sender address. How to verify addressesВидеоHow to create and use mailing list segmentsВидеоHow to send an email campaignВидеоEmail campaignsЗадание
03Lead generation: Pop-ups5 материалов
Pop-up copy that convertsВидеоUser Behavior and Pop-up TimingЧтениеHow to create a smart pop-upВидеоHow to set up a pop-up display scenarioВидеоPop-ups basicsЗадание
04Lead generation: Websites3 материалов
Websites as a lead generation toolВидеоHow to create a website and work with site elementsВидеоUntitledЗадание
05Chatbots5 материалов
Chatbots advantagesВидеоUntitledЗаданиеHow to manage chatbotsВидеоHow to work with the chatbot triggers and chatbot flow builderВидеоChatbot basicsЗадание
06CRM6 материалов
Introduction to CRMВидеоHow to manage contactsВидеоEffective CRM Pipeline Management Checklist (For Beginners) ЧтениеPipeline basicsВидеоHow to view CRM statisticsВидеоCRM statisticsЗадание
07Summary2 материалов
ConclusionsВидеоSummaryЗадание