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Engaging in Enterprise Growth and Innovation · LearnSpace
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Engaging in Enterprise Growth and Innovation

Курс от Northeastern University
Начальный≈ 18.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career. You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course. It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Навыки, которые вы освоите

InnovationUser Centered DesignBusiness StrategyService DesignNeeds AssessmentDesign ThinkingNew Product DevelopmentProduct StrategyCase StudiesPlatform As A Service (PaaS)Value PropositionsHealth TechnologyStrategic ThinkingDigital TransformationTechnology StrategiesCompetitive AnalysisSoftware As A ServiceBusiness DevelopmentUser ResearchSolution Design

Программа курса

4 модулей · 106 учебных материалов

01Module 1 - User-Centered Design 29 материалов

Getting Started

Course OverviewЧтениеSyllabus ЧтениеMeet Your Faculty: Dr. Marc MeyerЧтениеMeet your Faculty: Dr. John D. HalamkaЧтение

Учитесь у экспертов

Marc H Meyer

Robert J. Shillman Professor of Entrepreneurship, Matthews Distinguished University Professor

Engaging in Enterprise Growth and Innovation
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 18.5 ч

4 модулей

Язык: Английский

Субтитры: Вьетнамский

Часть программы вашего университета
Academic IntegrityЧтение
Recommended Reading: The Fast Path to Corporate GrowthЧтение

Module 1 - Overview

Module IntroductionЧтение

Lesson 1 - Develop a Customer Research Plan

User Needs Template 1: Target User, Use Case, and Buyer FocusЧтениеDevelop a Customer Research PlanВидеоUser Needs Template 2ЧтениеPractice Exercise: User Needs Template 2ЗаданиеUser Needs Template 3ЧтениеPractice Exercise: User Needs Template 3Задание

Lesson 2 - Understand the User’s Needs and Frustrations

Drag and Drop Interactive: Perceived and Latent NeedsВнешний инструментUnderstanding User Pain PointsВидеоDefine the Full Use Case with Perceived and Latent NeedsВидеоUser Needs Template 4ЧтениеPractice Exercise: User Needs Template 4Чтение

Lesson 3 - Develop Clear Personas

Develop Clear PersonasЧтениеPersonas for User NeedsВидеоPractice: User Needs Template 5: PersonasЧтение

Lesson 4 - Create the Customer Value Proposition

User Needs Template 6: The Customer Value PropositionЧтениеCreating a Customer Value PropositionВидеоPractice Exercise: User Needs Template 6Внешний инструмент

Individual Healthcare Innovation Project

Milestone 1: User Centered DesignsОбсуждениеHealthcare Innovation Project Milestone 2 PreviewЧтение

Module 1 Assessment

Module 1 QuizЗадание

Module 1 Honors

User-Centered Design - EmpathyЧтение Module 1 HonorsЗадание
02Module 2 - Translating Designs into Solutions30 материалов

Module 2 Overview

Module IntroductionВидеоSix Steps of the Design ProcessЧтениеQuestion to Consider ЗаданиеThinking About DesignОбсуждение

Lesson 1 - Develop a Design Vision

Design Template 1: Concept SketchЧтениеStep 1: Develop a Design VisionВидеоWhat Makes Compelling Designs?Чтение

Lesson 2 - Assess Impact on the Users and Use Cases

Assessing Impact of an Innovation DesignЧтениеStep 2: Assess Impact on the User and Use CasesВидеоDesign Template 2: Assess the Impact of the DesignЧтениеPractice Exercise: Design Template 2Чтение

Lesson 3 - Develop a Layered Architecture

Step 3: Develop a Layered ArchitectureЧтениеLayered, Modular Architecture DesignВидеоIndustrial Example of Modular DesignВидеоLayered Architecture in Healthcare ExampleЧтение

Lesson 4 - Don’t Forget the Packaging

Step 4: Define “Packaging” for your InnovationЧтениеDon’t Forget the PackagingВидеоCheck Your KnowledgeЗадание

Lesson 5 - Composite Design for Rapid Implementation

Step 5: Composite Design for Rapid ImplementationЧтениеComposite Design for Rapid ImplementationВидеоDrug Eluting Stent Composite Design ExampleЧтениеDrug Eluting Stent Composite Design PracticeЗадание

Lesson 6 - Create Prototypes

Step 6: Create PrototypesЧтениеCreate PrototypesВидеоDesign Template 7: Define the Prototype - MVPЧтениеPractice Exercise: Design Template 7Чтение

Module 2 Assessment

Module 2 QuizЗадание

Healthcare Innovation Project Assignment

Healthcare Innovation Project Взаимная проверка

Module 2 Honors

Idealized Design, Systems Thinking and a Model for Outlier Innovation by Dr. Russell AckoffPLUGINModule 2 HonorsЗадание
03Module 3 - External Facing Services and Platform Design24 материалов

Module 3 Overview

Module OverviewВидеоSoftware, Services, and Process DesignЧтениеInnovation Process StepsЗаданиеHealthcare Innovation Project Review Чтение

Lesson 1 - Designing Software

Software ApplicationsВидеоA Healthcare Security ExampleВидеоSoftware FrameworkВидеоDesign Template 4: Software Architecture and StratЧтение

Lesson 2: Designing External-facing Services

Designing External-facing ServicesЧтениеDesigning Services: Two Major FrameworksВидеоDesign Template 5 and 6ЧтениеA Worker's Comp ExampleВидеоPractice Exercise: Design Template 6ЧтениеCheck Your KnowledgeЗадание

Lesson 3: Platforming Definitions & Power Tools Example

Platforming for Products, Systems, and ServicesЧтениеPlatforming DefinitionsВидеоModularity, Scalability, and Good, Better, Best Видео

Healthcare Innovation Project Assignment

Products, Product Lines, and Platforms - Milestone 3Обсуждение

Module 3 Assessment

Module 3 QuizЗадание

Module 3 Honors

IoT SystemЧтениеVideo: IoT Systems InnovationsВидеоIoT Systems Innovations: Industrial ExampleВидеоConsumer Cases IoT Dental ExampleВидеоModule 3 HonorsЗадание
04Module 4 - Making the Business Case and the Pitch23 материалов

Module 4 - Overview

Making the Business CaseЧтение

Lesson 1: Innovation and The Business Case: A Power Tower Perspective

Power Tower PerspectiveВнешний инструментInnovation and the Business Case IntroductionВидеоCheck Your KnowledgeЗадание

Lesson 2: Financial Drivers for Business

Financial Drivers for a BusinessЧтениеOPEXВидеоCAPEXВидеоCAGRВидеоFramework for Creating Value and Assessing PerformanceЧтение

Lesson 3: Making the Business Case for an Innovation Project

Types of Innovation ProjectsЧтениеDigital Business Process TransformationВидеоBusiness Case TemplatesВидеоThe Mayo Business CaseВидеоBusiness Case Template 1ЧтениеBusiness Case Template 2Чтение

Lesson 4: Stakeholder Management

Creating a Stakeholder Management PlanЧтениеCheck Your KnowledgeЗадание

Module 4 Wrap-up

Module 4 QuizЗаданиеCongratulationsЧтение

Module 4 Honors

The Income StatementЧтениеThe Balance SheetЧтениеModule 4 HonorsЗадание
Practice Exercises - Business Case ExamplesЧтение