Enhancing Your Brand's Social Media with Content Marketing

О курсе

Master content marketing on social media to grow your brand's reach, build engaged communities, and turn followers into customers. This course gives you the specialized knowledge and practical skills to add a social dimension to your content marketing, taught by Kelli Schutrop, a marketing and sales leader with nearly 15 years of agency and in-house experience. You'll learn to select the right social platforms for your audience, promote your content with teasers and paid ads, grow and engage your community with unique social-only content, partner with influencers who genuinely fit your brand, and evaluate impact using reach, engagement, and sentiment data. Platform-specific lessons cover LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram, and TikTok, with real examples from brands like Nike, Chipotle, GymShark, Oreo, and Buffer woven throughout. What makes this course different is the level of practical specificity. You won't just learn that "video performs well" — you'll learn which video types fit which platforms, how cadence should shift between Twitter and LinkedIn, and how to set up campaigns that actually track results. Whether you're a small business owner, a content marketer leveling up, or a brand manager building from scratch, you'll leave with a plan you can ship.

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