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Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership · LearnSpace
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Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership

Курс от Board Infinity
Продвинутый≈ 14.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Enterprise sales requires more than just pitching products. It demands strategic hunting, executive-level conversations, complex deal navigation, and long-term account leadership. In this course, you’ll learn how top enterprise sellers identify large opportunities, engage senior executives, and win complex deals. You’ll explore practical frameworks for territory planning, executive outreach, enterprise demos, strategic account management, and cross-team collaboration. In Module 1, you will learn how to design strategic territories, pursue large enterprise accounts, and build strong points of view from market insights. In Module 2, we will cover how to win complex enterprise deals by building executive narratives, running impactful demos, and managing post-demo deal momentum. In Module 3, we will explore enterprise account management, including mapping power structures, expanding strategic accounts, and running QBRs that create long-term value. In Module 4, we will focus on operating within the broader revenue system by collaborating with SDRs, marketing, pre-sales teams, and sales leadership. By the end, you will: • Design a strategic enterprise territory and named-account plan • Engage senior executives using insight-led outreach • Structure high-impact enterprise demos and deal narratives • Build expansion strategies for key enterprise accounts • Operate effectively within a collaborative revenue organization This course is ideal for: • Enterprise Account Executives and Strategic Sellers • Business Development professionals targeting large accounts • Sales professionals moving into enterprise or strategic roles • Key Account Managers responsible for large client relationships Mastering enterprise sales requires both strategic thinking and operational discipline—this course will help you build both. "Enterprise sales requires more than just pitching products. It demands strategic hunting, executive-level conversations, complex deal navigation, and long-term account leadership. Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.

Навыки, которые вы освоите

Account StrategyCross-Functional CollaborationExecutive PresenceSales Territory ManagementSales PipelinesProduct DemonstrationAccount ManagementStorytellingOrganizational StructureRevenue ManagementConsultative ApproachesSales ManagementCoordinatingClosing (Sales)Sales StrategyB2B SalesStakeholder ManagementStrategic LeadershipSales PresentationSales Presentations

Программа курса

4 модулей · 65 учебных материалов

01How to Be a Great Business Development Guy (Hunting Big Logos)19 материалов

Introduction to the Course

Introduction to the courseВидеоGlossaryЧтение

Designing a Strategic Territory & Account Plan

Named-Account Strategy vs Random PipelineВидеоWhitespace Mapping—Where the Opportunity Actually SitsВидео

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Board Infinity

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Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership
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Обучение на Coursera

≈ 14.6 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Trigger Events That Signal a Buying WindowВидео
Timeline of Enterprise Territory Strategy EvolutionЧтение
Designing a Strategic Territory & Account PlanЗадание

Executive-Level Outreach & First Meetings

Writing to VP/C-Suite Without Sounding Like a VendorВидеоEarning the First “Explore” ConversationВидеоRunning First Meetings as Peer ConversationsВидеоTimeline of Executive Outreach EvolutionЧтениеExecutive-Level Outreach & First MeetingsЗадание

Building a Point of View From Market & Customer Insight

Learning Patterns From Customers and MarketsВидеоTranslating Patterns Into Sharp InsightВидеоWinning Big Logos: A Strategic Business Development DialogueDIALOGUETimeline of Insight‑Led Selling EvolutionЧтениеQuick Course Check-InPLUGINBuilding a Point of View From Market & Customer InsightЗаданиеHow to Be a Great Business Development Guy (Hunting Big Logos)Задание
02Winning Complex Enterprise Deals16 материалов

Executive Narrative Building

How Senior Leaders Process ProblemsВидеоBuilding the CEO SlideВидеоTurning Product Pitches Into Business NarrativesВидеоTimeline of Executive Narrative Evolution ЧтениеExecutive Narrative BuildingЗадание

The Strategic Problem Statement

Why Most Enterprise Demos FailВидеоHow to Structure a high impactВидеоProof Building and Story TellingВидеоTimeline of Enterprise Demo Strategy EvolutionЧтениеThe Strategic Problem StatementЗадание

Multi-Threading and Stakeholder Strategy

What should happen immediately after the DemoВидеоHow to Follow Up After a DemoВидеоWinning Enterprise Deals Through Strategic NarrativesDIALOGUETimeline of Enterprise Demo Strategy EvolutionЧтениеMulti-Threading and Stakeholder StrategyЗаданиеWinning Complex Enterprise DealsЗадание
03How to Be a Great Key Account Manager (Enterprise Farming)15 материалов

Mapping the Enterprise and Power Structure

Who Actually Holds Power in Your Account?ОбсуждениеOrg Mapping Across Users, Managers, and ExecutivesВидеоFinding Economic Owners and Internal ChampionsВидеоTimeline of Enterprise Buying‑Centre EvolutionЧтениеMapping the Enterprise and Power StructureЗадание

Strategic Account Plans and Expansion Plays

Building an Annual Account Growth PlanВидеоLand → Expand → Transform StrategiesВидеоTimeline of Enterprise Account Growth EvolutionЧтениеStrategic Account Plans and Expansion PlaysЗадание

Running High-Impact QBRs and Executive Reviews

Turning QBRs Into Strategic ConversationsВидеоCommercial GovernanceВидеоFrom Customer to Strategic Partner: Enterprise Account GrowthDIALOGUECase StudyЧтениеRunning High-Impact QBRs and Executive ReviewsЗаданиеHow to Be a Great Key Account Manager (Enterprise Farming)Задание
04How to Be a Collaborative Sales Guy (Running the Revenue System)15 материалов

Owning the Sales Operating System

Using CRM as Your Command CentreВидеоViews, Cadences, and Deal TrackingВидеоTimeline of Sales Operating System EvolutionЧтениеOwning the Sales Operating SystemЗадание

Working With SDRs and Marketing as One Engine

Aligning on Qualified Meetings & Lead FeedbackВидеоWorking with Pre SalesВидеоTimeline of Revenue Team Collaboration EvolutionЧтениеWorking With SDRs and Marketing as One EngineЗадание

Working Effectively With Your Sales Manager

Using 1:1s for Deal Strategy, Not Status UpdatesВидеоManager Partnership TacticsВидеоRunning the Revenue Engine TogetherDIALOGUETimeline of End‑to‑End Revenue Alignment EvolutionЧтениеWorking Effectively With Your Sales ManagerЗаданиеHow to Be a Collaborative Sales Guy (Running the Revenue System)Задание
Course Closure - Gratitude !Видео