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Entrepreneurship I: Laying the Foundation · LearnSpace
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Entrepreneurship I: Laying the Foundation

Курс от University of Illinois Urbana-Champaign
Начальный≈ 11.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning. You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Навыки, которые вы освоите

Business ModelingEntrepreneurshipTeam BuildingValue PropositionsRelationship BuildingOrganizational StrategyStrategic ThinkingIdeationBusiness PlanningBusiness StrategiesGo To Market StrategyFundraising and CrowdsourcingCommercializationMarket AnalysisStrategic PlanningInitiative and LeadershipNew Business DevelopmentMarket OpportunitiesTeam ManagementResource Management

Программа курса

4 модулей · 85 учебных материалов

01Orientation and Module 1: Foundations of Entrepreneurship 25 материалов

About the Course

Introduction to Entrepreneurship I: Laying the FoundationВидеоSyllabusЧтениеCoursera CoachЧтениеAbout the Discussion ForumsЧтение

Учитесь у экспертов

Douglas Hannah

Associate Professor of Business Administration, Raymond M. Porter Faculty Fellow, Academic Director of the Origin Ventures Office of Entrepreneurship (OVOE), and Co-Director of the Entrepreneurship Minor

Entrepreneurship I: Laying the Foundation
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Обучение на Coursera

≈ 11.9 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Orientation QuizЗадание
The Impact of the Gies CommunityВидео
Welcome! Please Tell Us About Yourself to be adjusted to Demographic SurveyPLUGIN

About Your Classmates

Getting to Know Your ClassmatesОбсуждениеUpdating Your ProfileЧтение

Module 1 Information

Module 1 OverviewЧтение

Lesson 1-1: Misconceptions

MisconceptionsВидеоMisconceptions Practice QuizЗадание

Lesson 1-2: What Is Entrepreneurship?

What Is Entrepreneurship?ВидеоWhat Is Entrepreneurship? Practice QuizЗадание

Lesson 1-3: Where Do Ideas Come From?

Where Do Ideas Come From?ВидеоWhere Do Ideas Come From? Practice QuizЗадание

Lesson 1-4: The Challenge

The ChallengeВидеоThe Challenge Practice QuizЗадание

Lesson 1-5: The Human Side of Entrepreneurship

The Human Side of EntrepreneurshipВидеоThe Human Side of Entrepreneurship Practice QuizЗадание

Lesson 1-6: Principles for Navigating Early-Stage Entrepreneurship

Principles for Navigating Early-Stage EntrepreneurshipВидеоPrinciples for Navigating Early-Stage Entrepreneurship Practice QuizЗадание

Lesson 1-7: Winning Support

Winning SupportВидеоWinning Support Practice QuizЗадание

Module 1 Graded Activities

Foundations of Entrepreneurship Graded QuizЗадание
02Module 2: Customer Discovery 17 материалов

Module 2 Overview

Module 2 OverviewЧтениеModule 2 IntroductionВидео

Lesson 2-1: The Logic of Customer Discovery

The Logic of Customer DiscoveryВидеоThe Logic of Customer Discovery Practice QuizЗадание

Lesson 2-2: Jobs to Be Done

Jobs to Be DoneВидеоJobs to Be Done Practice QuizЗадание

Lesson 2-3: Customer Discovery Interview Best Practices

Customer Discovery Interview Best PracticesВидеоCustomer Discovery Interview Best Practices Practice QuizЗадание

Lesson 2-4: Pain Points

Pain PointsВидеоPain Points Practice QuizЗадание

Lesson 2-5: Market Sizing Basics

Market Sizing BasicsВидеоMarket Sizing Basics Practice QuizЗадание

Lesson 2-6: Industry Structure and Competitive Dynamics

Industry Structure and Competitive DynamicsВидеоIndustry Structure and Competitive Dynamics Practice QuizЗадание

Lesson 2-7: Intellectual Property and Value Capture

Intellectual Property and Value CaptureВидеоIntellectual Property and Value Capture Practice QuizЗадание

Module 2 Graded Activities

Customer Discovery Graded QuizЗадание
03Module 3: Building and Managing Founding Teams20 материалов

Module 3 Overview

Module 3 OverviewЧтение

Lesson 3-1: Entrepreneurship Is a Team Sport

Entrepreneurship Is a Team SportВидеоEntrepreneurship Is a Team Sport Practice QuizЗадание

Lesson 3-2: How Founding Teams Come Together

How Founding Teams Come TogetherВидеоHow Founding Teams Come Together Practice QuizЗадание

Lesson 3-3: Evaluating Co-Founder Fit

Evaluating Co-Founder FitВидеоEvaluating Co-Founder Fit Practice QuizЗадание

Lesson 3-4: Defining Roles

Defining RolesВидеоDefining Roles Practice QuizЗадание

Lesson 3-5: Team Diversity

Team DiversityВидеоTeam Diversity Practice QuizЗадание

Lesson 3-6: How to Have a Good Fight

How to Have a Good FightВидеоHow to Have a Good Fight Practice QuizЗадание

Lesson 3-7: Culture and Ethics

Culture and EthicsВидеоCulture and Ethics Practice QuizЗадание

Lesson 3-8: Equity

EquityВидеоEquity Splits and Compensation Practice QuizЗадание

Lesson 3-9: Legal Structure and Rich vs. King

Legal Structure and Rich vs. KingВидеоLegal Structure and Rich vs. King Practice QuizЗадание

Module 3 Graded Activities

Building and Managing Founding Teams Graded QuizЗадание
04Module 4: Business Models, Positioning, and Value Capture 23 материалов

Module 4 Overview

Module 4 OverviewЧтение

Lesson 4-1: From Discovery to Design

From Discovery to DesignВидеоFrom Discovery to DesignЗадание

Lesson 4-2: Understanding Value Propositions

Understanding Value PropositionsВидеоUnderstanding Value Propositions Practice QuizЗадание

Lesson 4-3: Positioning Against Alternatives

Positioning Against AlternativesВидеоPositioning Against Alternatives Practice QuizЗадание

Lesson 4-4: Business Model Archetypes

Business Model ArchetypesВидеоBusiness Model Archetypes Practice QuizЗадание

Lesson 4-5: Understanding How Money Flows

Understanding How Money FlowsВидеоUnderstanding How Money Flows Practice QuizЗадание

Lesson 4-6: Choosing Your Channels

Choosing Your ChannelsВидеоChoosing Your Channels Practice QuizЗадание

Lesson 4-7: Early Traction

Early TractionВидеоEarly Traction Practice QuizЗадание

Lesson 4-8: Strategy as Alignment

Strategy as AlignmentВидеоStrategy as Alignment Practice QuizЗадание

Lesson 4-9: Business Models Are All Around

Business Models Are All AroundВидеоBusiness Models Are All Around Practice QuizЗадание

Module 4 Graded Activities

Business Models, Positioning, and Value Capture Graded QuizЗадание

Course Conclusion

Congratulations on completing the course!ЧтениеGet Your Course CertificateЧтениеLearn on Your TermsВидео