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Entrepreneurship Capstone · LearnSpace
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Entrepreneurship Capstone

Курс от University of Maryland, College Park
Начальный≈ 9.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

Навыки, которые вы освоите

Customer AnalysisBusiness ModelingValue PropositionsProcess ValidationBusiness PlanningMarketingCustomer InsightsSales StrategySales PipelinesNew Business DevelopmentMarket ResearchBusiness StrategiesEntrepreneurshipFinanceProduct DevelopmentMarket AnalysisUser ResearchProposal DevelopmentInnovationMarketing Planning

Программа курса

6 модулей · 60 учебных материалов

01Defining the Opportunity20 материалов

Overview

Welcome to the Entrepreneurship CapstoneВидеоIntroduction to the courseЧтениеMeet Dr. James V. GreenЧтениеConnect with your classmatesЧтение

Учитесь у экспертов

Dr. James V. Green

Managing Director of Learning and Development

Entrepreneurship Capstone
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Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 9.5 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup EntrepreneursЧтение

Value Innovation

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?Видео"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.ЧтениеDoes your solution create value for your stakeholders?ВидеоWhat is value innovation?Видео

Opportunity Identification

Is the problem real?Видео"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.ЧтениеIs your advantage superior and sustainable?ВидеоCan you build the right team at the right time?Видео"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.Чтение

Business Modelling

Will your business model work?ВидеоCrafting the business model canvas: Part 1ВидеоCrafting the business model canvas: Part 2Видео

Lecture Slides

Lecture SlidesЧтение

Challenge Activity

Initial Business Model CanvasЗадание

Expand Your Learning

Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate InnovatorsЧтение
02Discovering the Customer12 материалов

Customer Discovery

Customer segments, value propositions, and product featuresВидеоCustomer typesВидеоCustomer segments and business modelsВидеоCustomer archetypesВидеоMinimum viable productВидео

Interviewing Customers

Talking to Humans" by Giff Constable. Available as a free PDF.Чтение"Customer Development Interviews How-to: Finding People" by Cindy AlvarezЧтение"95 Ways to Find Your First Customers for Customer Development" by Jason EvanishЧтение"How do I set up customer interviews?" by Jeff LashЧтениеHow to interview customersВидео

Lecture Slides

Lecture SlidesЧтение

Challenge Activity

Customer Interviews and Analysis: Part 1 of 2Задание
03Understanding Customers4 материалов

Customer Analysis

Sizing the Opportunity (2:50)ЧтениеFinding Patterns (1:50)ЧтениеLooking for Insights (0:58)Чтение

Challenge Activity

Customer Interviews and Analysis: Part 2 of 2Задание
04Creating the Marketing and Sales Strategy12 материалов

The Marketing Mix

Marketing mixЧтениеDeveloping the marketing mix: Part 1ВидеоDeveloping the marketing mix: Part 2Видео

The 4Ps & Sales

Product strategiesЧтениеPricing strategiesЧтениеPricingВидеоPlace strategiesЧтениеPromotion strategiesЧтениеSales forecastingВидеоManaging the sales pipelineВидео

Lecture Slides

Lecture SlidesЧтение

Challenge Activity

Marketing and Sales StrategyЗадание
05Refining the Solution7 материалов

Product Fit, Validation, and Scaling

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?ВидеоProduct fitВидеоBuilding the right revenue modelВидеоScaling salesВидеоBuilding the companyВидео

Lecture Slides

Lecture SlidesЧтение

Challenge Activity

Final Business Model CanvasЗадание
06Crafting the Business Plan5 материалов

Defining and Authoring the Plan

Defining the business planВидеоAuthoring the business planВидео

Lecture Slides

Lecture SlidesЧтение

Challenge Activities

Business PlanЗадание

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs

Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate InnovatorsЧтение