Entrepreneurship: Ideation and Exploring Fundamentals

О курсе

The CREO Entrepreneurship: Ideation and Exploring Fundamentals Course introduces learners to entrepreneurship as a career path and practical discipline. The course is designed for individuals who are curious about starting a business and want to understand what entrepreneurship involves in practice, from idea generation to early-stage venture design. Participants explore the entrepreneurial mindset, the process of identifying real-world problems, and techniques for generating viable solutions. Using design thinking principles, learners examine how to validate ideas, understand user needs, and test assumptions. The course also introduces foundational business model concepts, helping participants understand how value is created, delivered, and captured in a start-up context. Through guided activities and applied examples, learners gain a realistic understanding of entrepreneurial decision-making, risks, and opportunities. The course emphasizes exploration and clarity, enabling participants to assess whether entrepreneurship aligns with their interests, skills, and goals. By the end of this course, you will be able to: - Explain what entrepreneurship entails and key characteristics of entrepreneurs - Identify problems worth solving through an entrepreneurial lens - Apply design thinking methods to generate and refine solutions - Develop a basic business model for a new venture - Evaluate whether entrepreneurship is a suitable career path for you Prerequisites: - No prior business or entrepreneurship experience is required. The course is suitable for beginners, students, and professionals exploring entrepreneurship for the first time.

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Martine Abboud

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