courseraБизнес

Market Analysis

Курс от University of Minnesota

Начальный≈ 12 чАнглийский

О курсе

This course, "Market Analysis," provides a comprehensive guide to developing a business case through market segmentation, identifying beachhead markets, and calculating total addressable market (TAM). You will also define your product, analyze value propositions, understand the competitive landscape, and learn strategies for customer acquisition and partnership development.

Навыки, которые вы освоите

Value Propositions Strategic Partnership Competitive Analysis Business Modeling Customer Acquisition Management Persona Development Product Lifecycle Management Business Strategy Target Audience Product Planning Product Knowledge Product Management Product Requirements Target Market Go To Market Strategy Market Opportunities

Программа курса

6 модулей · 49 учебных материалов

01Specialization and Course Overview3 материалов

Introduction to Information Technology Entrepreneurship & StartupВидео Personal IntroductionВидео Course OverviewВидео

02Module 1: Identifying Market Segments12 материалов

Module 1 Part 1: Market Segmentation

Module 1 OverviewВидео

Учитесь у экспертов

Soumya Sen

Associate Professor

Market Analysis

О курсе

Навыки, которые вы освоите

Программа курса

Module 1 Part 1: Market Segmentation

Учитесь у экспертов

Soumya Sen

Module 1 Part 2: Finding a Beachhead Market

Module 1 Part 3: TAM & End-User Persona

Module 1 Wrap-up

Module 2 Part 1: Life Cycle Use Case

Module 2 Part 2: Product Definition & Dissemination

Module 2 Wrap-up

Module 3 Part 1: Value Proposition

Module 3 Part 2: Identifying Core Strengths

Module 3 Part 3: Competition Landscape

Module 3 Wrap-up

Module 4 Part 1: Identifying Key Players in Customer Acquisition Process

Module 4 Part 2: Influencing Customer Acquisition

Module 4 Part 3: Identify Partners

Module 4 Wrap-up