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Entrepreneurship: MBA-level tips for business leaders · LearnSpace
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Entrepreneurship: MBA-level tips for business leaders

Курс от Chris Croft Training
Уровень не указан≈ 14.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Chris Croft is a business coach with over 20 years’ experience teaching entrepreneurs and leaders worldwide. His specialty is making complex ideas simple, useful, and even fun. This course is all the best bits of an MBA—without the boring stuff. This course is designed for entrepreneurs and leaders who want practical tools, not theory. Whether you’re just starting out or already running a business, there’s always more to learn, juggle, and improve. This program combines essential MBA knowledge with no-nonsense strategies that actually work in the real world. Running a business can feel overwhelming: marketing, sales, operations, hiring (or not hiring), profits, taxes, and more. I break it all down into simple, bite-sized lessons you can apply immediately. Just clear, focused, and practical. Inside, you’ll discover why hiring employees isn’t always the smart move, how to raise your prices confidently, and the difference between effective marketing and empty noise. You’ll learn how to build a high-performing sales team, remove bottlenecks that quietly destroy profits, generate powerful referrals, and protect your business from hidden risks. I’ll also share techniques to unlock better ideas from your team and create smoother operations. By the end, you’ll have a clear growth plan, stronger profits, and the confidence to run your business like a pro.

Навыки, которые вы освоите

Profit and Loss (P&L) ManagementGrowth StrategiesSales StrategyTalent ManagementSales ManagementOperational EfficiencyBusiness OperationsPeople ManagementMarketing StrategiesMarketing CommunicationsPeople DevelopmentBusiness LeadershipLeadershipStrategic LeadershipEntrepreneurshipHuman Resources Management and PlanningBusiness PlanningBusiness ManagementLeadership and ManagementStrategic Marketing

Программа курса

9 модулей · 96 учебных материалов

01Finance - Getting Your Foundations Right9 материалов
Welcome to the Three Hour Practical MBAВидеоCan you make profit from Day 1?ВидеоGrowth - what is the right speed to grow?ВидеоBusiness growth challengesЧтение

Учитесь у экспертов

Chris Croft

Преподаватель курса

Entrepreneurship: MBA-level tips for business leaders
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Обучение на Coursera

≈ 14.9 ч

9 модулей

Язык: Английский

Субтитры: Французский, Бразильский португальский, Немецкий, Пушту, Индонезийский, Испанский, Дари

Часть программы вашего университета
Understanding CashflowЧтение
Radical thinkingВидео
Don't skimp on the small stuffВидео
Never mess with this...Видео
Recap on FoundationsЗадание
02People - Getting the best of your most precious resource18 материалов
Why middle management is the hardest job of allЧтениеRule #1 when employing peopleВидеоBest way to find great employeesВидеоBeware of this rising costВидеоWho is building a nest in your company?ВидеоWho is building a nest in your company?ЧтениеAlways put oil in your FerrariВидео Always put oil in your FerrariЧтениеHarvesting the best ideasВидеоHarvesting the best ideasЧтениеHow to reduce employee turnoverВидеоEmployee turnover - the reality!ЗаданиеInstilling ownershipВидеоInstilling ownershipЧтениеThe most important skill of a managerВидеоDo you have any fourty percenters?ВидеоDon't be dependantВидеоReview your people management skillsЗадание
03Yourself - don't forget to look inwards9 материалов
The real reason you're thereВидео The real reason you're thereЧтениеDifference between managers and directorsЧтениеMastermind groupsВидеоExit plans - real talk!ВидеоWhere are your financial incentives?ВидеоOvercoming common fearsВидеоThinking about what's holding you backDIALOGUEReview your personal progressЗадание
04Strategic marketing - who are you on the outside13 материалов
Seek out gold dustВидеоYour competitors aren't stupidВидеоWorking WITH competitors??ВидеоDo acquisitions work?ВидеоApplying Ansoff's MatrixВидеоApplying Ansoff's MatrixЧтениеAnsoff in detailЧтениеFuture proofing yourselfВидеоSelling to AmericaВидеоHow worth it are new markets?ВидеоHow worth it are new markets?ЧтениеEmbracing changeВидеоStrategies for handling changeЗадание
05Marketing communications6 материалов
Don't make me thinkВидеоThe most effective communication strategyВидеоAssessing your social media strategyЗаданиеMarcomm explainedЧтениеThe reality behind a magic bulletВидеоRecap on your Marketing plansЗадание
06Commercial - Let's make money!11 материалов
What is your point of maximum profit?ВидеоGood and bad ways to run your businessЧтениеI'm 99% sure you should charge moreВидеоUnusual things to measure in your businessЧтениеAvoiding common KPI mistakesВидеоAvoiding common KPI mistakesЧтениеWhen you SHOULD negotiateВидеоWhen NOT to negotiateВидеоLoss making customers??ВидеоEvaluating Your Customers and ProductsЧтениеA strategy for Loss Making customersЗадание
07Selling - Your income goals and strategy7 материалов
How to pay your sales teamВидеоMaximising referrals into your businessВидеоIncreasing client referralsЧтениеAsking for a referralDIALOGUEAiming for 5%ВидеоHow to transform your sales team into super starsВидеоPlan your sales strategyЗадание
08Operations - building an efficient machine10 материалов
Every problem has happened beforeВидеоPractical Application of 'The Five Whys'DIALOGUEThe one machine/person which could make you bankruptВидеоUnderstanding bottlenecksЧтениеFinding bottlenecksЧтениеMaking your mission statement a realityВидеоMaking your mission statement a realityЧтениеRing fencing the cost of projectsВидеоTwo things every good company hasВидеоOperations - apply to your businessЗадание
09Quality and service - Delight your customers13 материалов
The true cost/value of qualityВидеоQuality controlЗаданиеUnderstanding TQMЧтениеWhat level of quality should you promise?ВидеоWhat level of quality should you promise?ЧтениеThe hidden cost of queuesВидеоThe hidden cost of queuesЧтениеBeing deliberate about customer serviceВидеоBeing deliberate about customer serviceЧтениеImprove customer retentionЧтениеCustomer service calculatorЧтениеNext steps in your businessЗаданиеCongratulationsВидео