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Essential Marketing Frameworks

Курс от University of Washington

Начальный≈ 12.3 чАнглийский

О курсе

This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.

Навыки, которые вы освоите

Consumer Behaviour Marketing Psychology Market Research Marketing Planning Marketing Marketing Strategy and Techniques Market Analysis Proposal Development Market Opportunities Marketing Channel Business-To-Consumer Ethical Standards And Conduct Marketing Strategies Strategic Marketing Customer Analysis Competitive Analysis Proposal Writing Target Audience Cross-Channel Marketing

Программа курса

3 модулей · 44 учебных материалов

01Fundamentals of Marketing: Key Concepts & Terminology16 материалов

1.1: The What & Why of Marketing

Lesson 1.1 SlidesЧтение The Impact of MarketingВидео Where would we be without marketing?Обсуждение Common Careers in Marketing Чтение

Учитесь у экспертов

University of Washington Team

Преподаватель курса

Essential Marketing Frameworks

О курсе

Навыки, которые вы освоите

Программа курса

1.1: The What & Why of Marketing

Учитесь у экспертов

University of Washington Team

1.2: Key Marketing Terms & Concepts

1.3: Analyzing Marketing Case Studies

Lesson 2.1: Introduction to Marketing Frameworks

Lesson 2.2: Advanced Marketing Frameworks

Lesson 2.3: Applying Marketing Frameworks

Lesson 3.1: Introduction to Marketing Psychology

Lesson 3.2: Using Bias & Behaviors in Marketing

Lesson 3.3: Ethical Marketing and Market Research