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Communicate Effectively about Ethical Challenges in Data-Driven Technologies · LearnSpace
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Communicate Effectively about Ethical Challenges in Data-Driven Technologies

Курс от CertNexus
Начальный≈ 13.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty. In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact. This course is the fourth of five courses within the Certified Ethical Emerging Technologist (CEET) professional certificate. The preceding courses are titled Promote the Ethical Use of Data-Driven Technologies, Turn Ethical Frameworks into Actionable Steps, and Detect and Mitigate Ethical Risks.

Навыки, которые вы освоите

Communication StrategiesDiversity Equity and Inclusion InitiativesCrisis ManagementMedia RelationsData EthicsCommunicationCorporate CommunicationsPublic RelationsStakeholder CommunicationsInternal CommunicationsStrategic CommunicationLeadership and ManagementWorkplace inclusivityBusiness StrategyMarketingEthical Standards And ConductCommunication PlanningBusiness CommunicationMedia and CommunicationsBusiness Ethics

Программа курса

5 модулей · 70 учебных материалов

01Communicate the Business Impacts of Ethical Risks to Diverse Stakeholders20 материалов

Overview

Communicate Effectively about Ethical Challenges in Data-Driven Technologies Course IntroductionВидеоCEET Specialization IntroductionВидеоCourse Welcome & Success TipsВидеоCommunication Is KeyВидео

Учитесь у экспертов

Jennifer Fischer

Executive Director, Center for Innovation & Professional Studies at Felician University

Communicate Effectively about Ethical Challenges in Data-Driven Technologies
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≈ 13.9 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Дари, Хинди, Японский, Казахский, Польский

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OverviewЧтение
Get help and meet other learners. Join your Community! Чтение

Communicate Ethical Risks

Ethical Risk CategoriesВидеоCommunicate Ethical RisksВидеоStakeholdersВидеоRisks to the IndividualВидеоRisks to the OrganizationВидеоRisks to SocietyВидео

Communicate Business Impacts

Business Impact AssessmentsВидеоSocial ImpactВидеоOrganizational ReputationВидеоConsumer TrustВидеоLiabilityВидеоRegulatory ObligationsВидео

Evaluate What You've Learned

Communicating the Business Impacts of Ethical RisksЗаданиеReflect on What You've LearnedОбсуждение
02Design Diverse, Equitable, and Inclusive External Communication Strategies18 материалов

Overview

The Importance of Diversity, Equity, and InclusivenessВидеоOverviewЧтение

Corporate Social Responsibility

Diverse, Equitable, and Inclusive Communication StrategiesВидеоOrganizational PhilosophyВидеоMission and Vision StatementВидеоDisclosure StatementsВидеоCorporate ReportingВидеоDiverse Data EcosystemВидеоDiversity as Strategic AI MaturityВидео

Marketing and Public Relations

Media CampaignsВидеоPublic Education CampaignsВидеоSocial MediaВидео

Media Relations

Media InquiriesВидеоPress ConferencesВидеоPress ReleasesВидеоPress Packs/KitsВидео

Evaluate What You've Learned

Designing Communication StrategiesЗаданиеReflect on What You've LearnedОбсуждение
03Manage a Crisis, Communicate Critical Messages, and Ensure Business Continuity15 материалов

Overview

The Importance of Planning for an Ethical CrisisВидеоOverviewЧтение

Crisis Communication Management

Crisis ManagementВидеоCrisis CommunicationsВидеоCrisis Communication TeamВидеоSpokesperson TrainingВидеоNotification SystemsВидеоVulnerability AuditВидео

Business Continuity

Business Continuity PlansВидеоDisaster Recovery PlansВидеоIncident Response PlansВидеоReputational Risk ManagementВидеоPost-CrisisВидео

Evaluate What You've Learned

Managing a Crisis, Communicating Critical Messages, and Ensuring Business ContinuityЗаданиеReflect on What You've LearnedОбсуждение
04Manage the Media During an Ethical Crisis13 материалов

Overview

The Critical Role of the Media in an Ethical CrisisВидеоOverviewЧтение

Methods and Strategies for Communicating with the Media During a Crisis

Media Communication Plans and ToolsВидеоHolding StatementsВидеоSocial Media StatementsВидеоFeedback Monitoring and ResponseВидео

Best Practices for Communicating with the Media During a Crisis

Be Truthful about a CrisisВидеоProvide Necessary Information about a CrisisВидеоEstablish an Ongoing Relationship with the MediaВидеоLeverage Multiple Kinds of Media During a CrisisВидеоPrepare for Long-Term CommunicationВидео

Evaluate What You've Learned

Managing the Media During an Ethical CrisisЗаданиеReflect on What You've LearnedОбсуждение
05Apply What You’ve Learned4 материалов

Project

Writing a Press Release/Preparing a Press BriefingЧтениеCrisis ResponseВзаимная проверка

Honors Project (Optional)

Developing a Media/Public Education CampaignЧтениеMedia/Public Education CampaignВзаимная проверка