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Execute 360° Campaigns

Курс от Coursera

Средний≈ 2.5 чАнглийский

О курсе

Execute 360° Campaigns is an intermediate-level course designed for marketers and project managers who want to master the execution and evaluation of multi-channel marketing campaigns. This course will equip you with the skills to manage a comprehensive 360° campaign, ensuring that all moving parts, from paid ads and PR to in-store promotions, work together to create a cohesive customer experience. You'll learn how to apply project management principles to keep your campaign on schedule and within budget, using tools and techniques to track milestones and steward resources effectively. Through hands-on activities, you will learn how to analyze campaign performance, prepare insightful end-of-campaign reports, and derive actionable insights to optimize future marketing efforts. This course is ideal for professionals with a foundational knowledge of marketing principles who are looking to take the next step in their careers by learning how to manage complex, integrated campaigns and demonstrate their impact through data-driven analysis.

Навыки, которые вы освоите

Performance Reporting Performance Analysis Project Management Marketing Planning Integrated Marketing Communications Advertising Campaigns Milestones (Project Management)Marketing Communications Data Storytelling Data-Driven Decision-Making Marketing Effectiveness Social Media Campaigns Budget Management Cross-Channel Marketing Marketing Budgets Campaign Management Project Controls Marketing Analytics Data-Driven Marketing

Программа курса

2 модулей · 13 учебных материалов

01Project Management for 360° Campaigns7 материалов

Course Introduction: The Modern Marketer's ChallengeDIALOGUE Why Campaign Management MattersВидео The Anatomy of a 360° Campaign: Planning and BudgetingЧтение Building Your Campaign Plan in monday.comВидео

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