Execution and Evaluation

О курсе

By completing this course, you will master the skills needed to execute effective social media planning, analyze data to gauge its impact, and evaluate and revise your strategies for optimal performance. This course will guide you through implementing a comprehensive social media plan and evaluating its success using various tools to gather consumer data. You will learn to develop targeted, effective social media strategies that align with your business goals. You will create and refine a social media plan tailored to your business, leveraging research and consumer insights to generate buzz and engage your audience. The course covers marketing communications through paid, earned, shared, and owned media, providing you with a holistic approach to social media marketing. You will receive feedback on your plan, allowing you to make necessary revisions before implementation. What makes this course unique is its practical approach, offering hands-on experience and real-world applications. By the end of the course, you will understand how your social media efforts fit into your company's broader vision and business objectives, ensuring your strategies drive meaningful results.

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Erin Willis

Associate Professor