Experiencia: Mejorando el Viaje del Aficionado

О курсе

This course explores how technology is transforming the fan journey inside and beyond the stadium. Learners will examine how digital platforms, mobile applications, and immersive technologies are reshaping the way fans engage with sports events before, during, and after match day. The course begins by analyzing the rise of the connected fan, focusing on mobile first engagement strategies, augmented reality navigation, and personalized digital services that adapt to fan behavior and preferences. Participants will then explore how in venue services are evolving through smart hospitality technologies. Topics include mobile ordering, premium hospitality experiences, smart comfort systems, and inclusive design that improves accessibility and convenience for all fans. The course highlights how data and automation enable stadiums to deliver more efficient services while enhancing the overall event experience. The program also examines immersive media and hybrid experiences that combine physical attendance with digital storytelling. Learners will discover how projection mapping, interactive content, and fan generated media create dynamic environments that deepen emotional engagement and extend the event beyond the stadium. Finally, the course explores how clubs and venues monetize the fan experience through CRM systems, loyalty programs, and embedded commerce. By the end of the course, learners will understand how digital engagement, personalization, and immersive technologies are redefining the modern stadium experience.

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Marisa Sáenz

Преподаватель курса