Назад в каталог
Курс от University of California, Irvine
courseraБизнес
External Communications Channels
Курс от University of California, IrvineО курсе
Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.
Навыки, которые вы освоите
Public RelationsBrandingCommunication StrategiesTarget AudienceCorporate CommunicationsInternal CommunicationsBrand StrategyStakeholder CommunicationsStakeholder ManagementSocial MediaCorporate SustainabilitySocial Media ManagementMarketing CommunicationsEarned MediaSocial Media CampaignsPublic AffairsStrategic CommunicationBrand ManagementMedia RelationsSocial Media Marketing
Программа курса
4 модулей · 21 учебных материалов
01External Communications6 материалов
Учитесь у экспертов
Chris Ruoff
Global Business Development Director, Instructor, and Entrepreneur