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Foundations of Effective Sales Pipeline Management

Курс от Coursera

Средний≈ 2 чАнглийский

О курсе

This course, "How to Generate and Maintain a Healthy Sales Pipeline," provides a comprehensive guide for beginner to intermediate salespeople across all industries. It covers the fundamentals of what a sales pipeline is, its importance, and the essential components that make it effective. In this course, the learners will explore various strategies for generating leads, managing daily activities, and utilizing tools to keep the pipeline full and moving. This course is designed for sales professionals at the beginner to intermediate levels across various industries, including sales representatives, account managers, business development professionals, and team leaders responsible for managing and expanding sales pipelines. Entrepreneurs and small business owners looking to improve their sales processes will also benefit from this course as it offers strategies for consistent sales performance. Participants should have a basic understanding of sales concepts and terminology. Familiarity with customer relationship management (CRM) tools and basic sales techniques is recommended. The course is suitable for individuals with some experience in sales or business development roles or those who have completed introductory sales training. By the end of this course, participants will be able to demonstrate knowledge of the key stages of a sales pipeline, apply lead generation techniques, utilize CRM tools and sales automation technologies to improve efficiency, and build and maintain a healthy pipeline for long-term sales success.