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Foundations of Insight Selling · LearnSpace
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Foundations of Insight Selling

Курс от LearnQuest
Средний≈ 3.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Begin your journey by mastering the building blocks of insight selling. Learn how to differentiate your solutions, uncover hidden customer needs, and structure compelling value propositions in today's dynamic markets. You’ll gain actionable strategies to engage skeptical buyers and navigate initial barriers found in both Indian and US contexts. This course focuses on consultative approaches, challenger methods, and essential human-centered skills needed to gain credibility, adapt messaging, and access decision-makers

Навыки, которые вы освоите

Consultative SellingActive ListeningValue PropositionsStrategic PartnershipOrganizational StructureBusiness DevelopmentSelling TechniquesConsultative ApproachesStorytellingSolution SellingStakeholder CommunicationsExecutive PresenceMarket OpportunitiesRelationship BuildingCommunication StrategiesSales StrategySalesRegional SalesGeneral Sales Practices

Программа курса

3 модулей · 39 учебных материалов

01Differentiation and Opportunity Identification16 материалов

Let's Get Started

Course Introduction: Foundations of Insight SellingВидеоDifferentiation and Opportunity Identification - IntroductionВидеоLevel-Set with the Instructor Network CoachDIALOGUE

Building Compelling Value Propositions

Identifying Unique Solution Differentiators Видео

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Преподаватель курса

Foundations of Insight Selling
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Обучение на Coursera

≈ 3.7 ч

3 модулей

Язык: Английский

Субтитры: Казахский

Часть программы вашего университета
Translating Complex Features into Buyer-Centric Outcomes Видео
Expert Insights-3 QS to Become a Strategic Sales LeaderВидео
Using Competitor Analysis to Craft Targeted Insight StatementsВидео
Building Compelling Value PropositionsЗадание

Engaging Skeptical and Informed Buyers

Expert Insights: Insight SellingВидеоApplying Advanced Questioning to Uncover Buyer PrioritiesВидеоBecoming a Trusted AdvisorВидеоLeading Value-Focused Initial Meetings Видео

Put it in Action: Differentiation and Opportunity Identification

Expert Insights: 3 Questions to Become a Strategic Sales LeaderВидеоRole-Play with Skeptical BuyerDIALOGUEDifferentiation and Opportunity Identification - ExamЗаданиеDifferentiation and Opportunity IdentificationВидео
02Consultative Conversations and Need Discovery13 материалов

Consultative Conversations and Need Discovery- Introduction

Consultative Conversations and Need Discovery - IntroductionВидеоExpert Insights: The Buying CycleВидео

Uncovering Latent Needs with Active Listening

Practicing Deep-Dive ListeningВидеоUtilizing Needs-Mapping ToolsВидеоEliciting Meaningful Client StoriesВидеоUncovering Latent Needs with Active ListeningЗадание

Shifting the Status Quo and Creating Urgency

Deploying Challenger Sale Models to Drive ChangeВидеоTailored InsightsВидеоFraming Urgency-Building NarrativesВидеоShifting the Status Quo and Creating UrgencyЗадание

Put it in Action: Consultative Conversations and Need Discovery

New Expert Insights: Client First SellingВидеоRole-Play: The Skeptical Operations DirectorDIALOGUE Consultative Conversations and Need DiscoveryЗадание
03Senior Access and Multimarket Adaptation10 материалов

Senior Access and Multimarket Adaptation - Introduction

Senior Access and Multimarket Adaptation - IntroductionВидео

Reaching and Influencing Decision-Makers

Mapping Organizational HierarchiesВидеоExecutive Language and Business AcumenВидеоStructuring Impactful Meetings for Senior LeadersВидео

Cross-Cultural Messaging and Relationship Building

Adapting Value MessagingВидеоNavigating Cultural Variables in Deal-MakinВидеоBuilding Rapid RapportВидео

Put it in Action: Senior Access and Multimarket Adaptation

Role-Play: The Time-Constrained CFODIALOGUESenior Access and Multimarket AdaptationЗаданиеReframing Features into OutcomesDIALOGUE