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Managing for Frictionless Sales · LearnSpace
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Managing for Frictionless Sales

Курс от HubSpot Academy
Начальный≈ 16.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course introduces you to the Frictionless Sales Framework and how it can enable your sales team to be more effective and efficient. You’ll learn how to measure your team’s effectiveness with a Rep Efficiency Audit. You will discover how to create a sales process that aligns with your targeted buyer’s journey as well as your business goals. You’ll also learn how to create an effective sales training program, hiring strategy and onboarding process to help you staff your team with the best sales professionals and train them to be successful. By the end of this course you will be able to: • Define a sales process that minimizes friction in sales and is based on the target buyer’s journey • Create an effective sales training and coaching program • Create a sales hiring strategy that enables you to find the right people for your team • Implement a successful sales onboarding process to align your new hires with your business goals Regardless of your current experience, this course will instruct you on how to create an effective sales process and how to hire, coach, and manage an effective sales team. This course is intended for anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative. It does not require any background knowledge or experience to get started. Throughout the course, you will complete exercises that ask you to apply the skills you have learned in a practical way, such as completing a Rep Efficiency Audit, mapping your sales process, and implementing a coaching process using the GROW model.

Навыки, которые вы освоите

Sales ProcessEmployee CoachingRecruitment StrategiesSales TrainingEmployee OnboardingNew Hire OrientationsEmployee TrainingTarget AudienceSales EnablementTraining ProgramsTalent RecruitmentSales DevelopmentConsumer BehaviourSales ManagementRecruitmentTarget MarketProcess Development

Программа курса

4 модулей · 94 учебных материалов

01Adopting a Frictionless Sales Mindset36 материалов

Introduction to the Program

Introduction to the ProgramВидеоCourse Introduction VideoВидеоCareers in Sales and Customer Relationship ManagementВидеоCourse SyllabusЧтение

Учитесь у экспертов

Kyle Jepson

Inbound Sales Professor

Managing for Frictionless Sales
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Обучение на Coursera

≈ 16.5 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Хинди, Японский, Казахский, Польский

Часть программы вашего университета
How to Be Successful in this CourseЧтение
Meet and GreetОбсуждение

Identify the Friction That's Holding Your Sales Team Back

Weekly Introduction: Adopting a Frictionless Sales MindsetВидеоRethinking Sales with Frictionless SellingВидеоImplementing the Frictionless Selling FrameworkВидеоTraditional vs Frictionless SalesЧтениеShare a Traditional or Frictionless Sales Experience (e.g., buying a car, a house, etc.)ОбсуждениеHow BabeIQuest Fights FrictionВидеоPractice Quiz: Frictionless Selling FrameworkЗаданиеExercise: Identifying FrictionЗадание

Enabling Your Sales Team to Spend More Time Selling

Why Your Sales Team Needs to Be EnabledВидеоEnabling Your TeamВидеоFrictionless Selling: The "Enable" PhaseЧтениеWhat's Keeping Your Reps from Selling?ОбсуждениеHow EZ Text Enables Their TeamВидеоExercise: Enable Your TeamЗадание

Aligning Your Sales Team with Your Target Buyer

Why You Need to Align with Your BuyersВидеоAligning Your TeamВидеоAligning Your Team with Your Target Buyers - The 4 PhasesЧтениеHow Usabilla Aligns with Their BuyersВидеоHow Do You Align with Your Target Buyers?ОбсуждениеPractice Quiz: Aligning Your TeamЗаданиеExercise: Align With Your BuyerЗадание

Transforming Your Sales Team through a Culture of Learning

Why Your Sales Team Needs to Be CoachedВидеоTransforming Your Sales Team through a Culture of LearningВидеоPeer CoachingВидеоThe GROW Model of Coaching and MentoringЧтениеHow Engaging Partners Fosters a Culture of LearningВидеоWhat's Your Favorite Sales Education Resource?ОбсуждениеGraded Quiz: Transforming Your Sales Team through a Culture of LearningЗаданиеFrictionless Sales: HubSpot Certification ExamЧтениеWeekly Review: Adopting a Frictionless Sales MindsetВидео
02Establishing a Sales Process20 материалов

Using Jobs to be Done in Sales

Weekly Introduction: Establishing a Sales ProcessВидеоThe Importance of Jobs to Be DoneВидеоRethinking Your CompetitionВидеоJobs-to-Be-Done OverviewЧтениеUncovering Your Customers' JobsВидеоPractice Quiz: Jobs to Be DoneЗаданиеWhat Jobs Are Your Customers Hiring Your Product to Do?ОбсуждениеExercise: Jobs to Be Done in SalesЗадание

How to Map a Sales Process (Part 1)

The Importance of Defining Your Sales ProcessВидеоDefining Your Sales Process with the Buyer's JourneyВидеоWhat is the Buyer's Journey?ЧтениеDefining the Steps of Your Sales ProcessВидеоHow Long Should a Sales Process Take?ВидеоPractice Quiz: The Buyer's JourneyЗадание

How to Map a Sales Process (Part 2)

Creating Your Sales PlaybookВидеоEvaluating Your Sales ProcessВидеоExercise: Mapping Your Sales ProcessЗаданиеGraded Quiz: Establishing a Sales ProcessЗаданиеWeekly Review: Establishing a Sales ProcessВидео
03Coaching and Growing a Sales Team15 материалов

Sales Training Techniques and Ideas

Weekly Introduction: Coaching and Growing a Sales TeamВидеоThe Importance of Sales TrainingВидеоCreating an Effective Sales Training ProgramВидеоElements of a Good Sales Training ProgramЧтениеWhat's Your Next Sales Training Topic?ОбсуждениеPractice Quiz: Sales Training Techniques and IdeasЗаданиеExercise: Sales Training ProgramЗадание

Sales Coaching Training for Managers

The Importance of Coaching Your SalespeopleВидео4 Steps to Building a Successful Sales Coaching ProgramВидеоTraining versus Coaching Sales RepsЧтениеWhat's Your Favorite Coaching Tactic?ОбсуждениеWhen to Coach vs. Fire Your Underperforming RepsВидеоGraded Quiz: Coaching and Growing a Sales TeamЗадание
04Hiring and Onboarding Sales Reps23 материалов

How to Hire Sales Reps

Weekly Introduction: Hiring and Onboarding Sales RepsВидеоWhy You Should Develop a Sales Hiring StrategyВидеоCreating Your Sales Hiring StrategyВидеоThe Best Ways to Hire SalespeopleЧтениеPractice Quiz: Hiring Sales RepsЗаданиеBest (and Worst!) Interview QuestionsОбсуждениеExercise: Hiring Sales PeopleЗадание

Secrets of Sales Onboarding Success

The Importance of Sales OnboardingВидеоCreating a Sales Onboarding ProgramВидеоPractice Quiz: Sales OnboardingЗаданиеOnboarding Techniques that WorkОбсуждениеGraded Quiz: Hiring and Onboarding Sales RepsЗаданиеExercise: Onboarding Sales PeopleЗадание

Managing for Frictionless Sales in Action

Preparing for Job SearchВидеоAdding Your Program Experience to Your ResumeЧтениеShare Your ResumeОбсуждениеApplying for Roles ВидеоDrafting a Cover LetterЧтениеExercise: Write a Cover LetterЗадание
How Many Stages Are in Your Sales Process?Обсуждение
Exercise: Sales Coaching with the GROW ModelЗадание
Weekly Review: Coaching and Growing a Sales TeamВидео
Share Your Cover LetterОбсуждение
Preparing for an InterviewВидео
Practice Interview QuestionsЧтение
Congratulations!Видео