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From Likes to Leads: Interact with Customers Online · LearnSpace
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From Likes to Leads: Interact with Customers Online

Курс от Google
Начальный≈ 21.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media

Навыки, которые вы освоите

Social Media StrategySocial Media MarketingPaid mediaContent SchedulingSocial Media ContentCustomer EngagementSocial Media ManagementContent CreationContent Performance AnalysisDriving engagementMarketing AnalyticsDigital AdvertisingBrand ManagementBrandingDrive EngagementBrand AwarenessAdvertising CampaignsDigital Media StrategySocial Media CampaignsAdvertising

Программа курса

5 модулей · 115 учебных материалов

01Introduction to from likes to leads: interact with customers online14 материалов

Getting started with the course

Introduction to Course 3 ВидеоCourse 3 overviewЧтениеHelpful resources to get startedЧтение

Understanding social media marketing

Welcome to module 1Видео

Учитесь у экспертов

Google Career Certificates

Преподаватель курса

From Likes to Leads: Interact with Customers Online
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в новой вкладке

Обучение на Coursera

≈ 21.2 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Бразильский португальский, Корейский, Немецкий, Индонезийский, Турецкий, Испанский, Японский

Часть программы вашего университета
The benefits of social media marketingВидео
Cindy - A day in the life of a product marketing managerВидео
The five core pillars of social media marketingВидео
Identify: The core pillars of social media marketingPLUGIN
Earned, owned, and paid social mediaВидео
Test your knowledge: Understand social media marketingЗадание
The social media marketing funnel Видео

Review: Introduction to from likes to leads: Interact with customers online

Wrap-up ВидеоGlossary terms from module 1ЧтениеModule 1 challenge Задание
02Social media strategy, planning, and publishing25 материалов

Determine your social media marketing strategy

Welcome to module 2ВидеоDefine the goals of your social media strategy ВидеоIdentify your social media target audience ВидеоPopular social media platformsЧтениеSet up a professional social media profileЧтениеChoose social media platforms for your campaign ВидеоBuild your brand identity on social mediaЧтениеCreate brand positioning statementsЗадание

Offer content variety

Types of content on social mediaВидеоAnna - Use earned, owned, and paid media in social media marketing campaignsВидеоHow to acquire earned mediaЧтениеCase study: How Name Glo acquires earned mediaЧтениеTest your knowledge: Social media marketing strategiesЗадание

Plan when to publish

Determine the frequency and timing of postsВидеоReal-time marketingЧтениеUse a social media calendar ВидеоCreate a social media calendarЧтениеActivity: Create a social media calendarЗаданиеActivity Exemplar: Create a social media calendarЧтение

Review: Social media strategy, planning, and publishing

Wrap-upВидеоGlossary terms from module 2ЧтениеModule 2 challenge Задание
03Listening and engagement on social media31 материалов

Social listening

Welcome to module 3ВидеоThe importance of social listening ВидеоSocial listening strategiesВидеоCase study: How EatMoveRest improves content with social listeningЧтениеPopular social listening toolsЧтениеActivity: Use social listening to gain insightsЗаданиеActivity Exemplar: Use social listening to gain insightsЧтениеTest your knowledge: Social listeningЗадание

Engagement on social media

Social media engagement ВидеоHow to use YouTube to grow your audienceВидеоRespond to social media usersЧтениеCamille - Respond to social media commentsВидеоActivity: Respond to customer commentsЗаданиеActivity Exemplar: Respond to customer commentsЧтение

Composing engaging content

Write for social mediaВидеоDevelop your brand voice on social media ВидеоCase study: How BLK & Bold found its brand voiceЧтениеDesign engaging content for social mediaЧтениеMake social media posts accessibleЧтениеWhat is Canva?Чтение

Review: Listening and engagement on social media

Wrap-up ВидеоGlossary terms from module 3ЧтениеModule 3 challenge Задание
04Social media analytics and reporting19 материалов

Social media analytics

Welcome to module 4 ВидеоUnderstand social media analyticsВидеоMetrics to track with social media analytics ВидеоPopular social media analytics toolsЧтениеSocial testingЧтениеUse social media data to drive marketing strategy ВидеоJon - How data and social media analytics informs decision-making and strategyВидеоActivity: Analyze social media performanceЗаданиеActivity Exemplar: Analyze social media performanceЧтениеTest your knowledge: Social media analyticsЗадание

Social media marketing reporting

Understand social media reportsВидеоSocial media reportsЧтениеActivity: Report on social media performanceЗаданиеActivity Exemplar: Report on social media performanceЧтениеPresent a social media reportВидеоTest your knowledge: Social media marketing reports and presentationsЗадание

Review: Social media analytics and reporting

Wrap-up ВидеоGlossary terms from module 4ЧтениеModule 4 challenge Задание
05Paid social media26 материалов

The value of paid ads on social media

Welcome to module 5 ВидеоBenefits of paid social mediaВидеоIntegrate paid social media into your strategyВидеоIdentify: Social media strategyPLUGINTest your knowledge: Paid ads on social mediaЗадание

Target your social advertising

Develop a paid social media strategy ВидеоAd formats on social mediaЧтениеChoose social media platforms for your adsЧтениеRemarketing on social media ВидеоCreate an effective call to action in your social adЧтениеActivity: Develop a social media ad campaignЗаданиеActivity Exemplar: Develop a social media ad campaignЧтениеTest your knowledge: Target your social advertisingЗадание

Managing a social advertising budget

Components of a paid social media budget ВидеоThe cost of advertising on social media ВидеоSocial media ad biddingЧтениеSabrina - Conflict resolution and responding to criticismВидеоTest your knowledge: Manage a social advertising budgetЗадание

Review: Paid social media

Coach dialogue: Choose a social media platformDIALOGUEWrap-up ВидеоGlossary terms from module 5ЧтениеModule 5 challenge Задание

Course review: From likes to leads: Interact with customers online

Reflect and connect with your peersЧтениеCourse wrap-up ВидеоCourse 3 glossaryЧтениеGet started on Course 4Чтение
Social media management toolsЧтение
Compose and publish posts using Hootsuite Чтение
Test your knowledge: Plan and publish contentЗадание
Increase your followers on TwitterВидео
Influencer marketingЧтение
Social marketing on mobileЧтение
Test your knowledge: Engage customersЗадание
Activity: Design a social media postЗадание
Repurpose content on social media Видео
Catherine - Engage a social media audience through storytellingВидео
Test your knowledge: Compose engaging contentЗадание