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Fundamentals of B2B Selling in Tech · LearnSpace
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Fundamentals of B2B Selling in Tech

Курс от LearnQuest
Начальный≈ 4.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.

Навыки, которые вы освоите

Prospecting and QualificationOvercoming ObjectionsCustomer Relationship Management (CRM) SoftwareValue PropositionsCommunicationPersuasive CommunicationSales ProspectingSales ProcessSales DevelopmentMarket ResearchSales StrategyB2B SalesMarket AnalysisTechnical SalesCommunication StrategiesLead GenerationMarket DynamicsSalesProduct DemonstrationSales Pipelines

Программа курса

3 модулей · 40 учебных материалов

01Understanding B2B Tech Markets16 материалов

Let's Get Started

Welcome to Fundamentals of B2B Selling in TechВидеоUnderstanding B2B Tech MarketsВидеоExpert Insights: Foundations of Sales SuccessВидеоAssumptions and EvidenceDIALOGUE

The B2B Tech Sales Ecosystem

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Преподаватель курса

Fundamentals of B2B Selling in Tech
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Обучение на Coursera

≈ 4.3 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Mapping the technology sales landscape through industry analysis frameworksВидео
Identifying top growth sectors in Indian and US B2B markets using segmentation toolsВидео
Interpreting industry trends and market disruptions with actionable analysis methodsВидео
Action Story: Mapping the Chaos Before the PitchЧтение
The B2B Tech Sales EcosystemЗадание

Understanding B2B Buyer Journeys

Analyzing the stages of the modern B2B buyer using journey mapping techniquesВидеоAdapting to regional buyer behaviors and expectations through data-driven researchВидеоEvaluating the impact of digitalization on buyer decision-making with agile approachesВидеоJourney Mapping TechniquesDIALOGUE

Put it in Action: Understanding B2B Tech Markets

Role Play: Strategy DirectorDIALOGUEUnderstanding B2B Tech Markets - ExamЗаданиеFrom Understanding to BuildingВидео
02Building Your Sales Pipeline12 материалов

Let's Get Started

Building Your Sales PipelineВидео

Prospecting and Lead Qualification

Designing action plans for targeted prospecting by leveraging market researchВидеоAction Story: Sorting Signal from Noise in ProspectingЧтениеQualifying leads efficiently with stakeholder mapping and needs assessment toolsВидеоUsing compliance checklists to avoid common pitfalls in global tech prospectingВидеоProspecting and Lead QualificationЗадание

CRM and Productivity Fundamentals

Implementing CRM basics for organizing sales activities and tracking engagementВидеоApplying SMART goals and sales productivity tactics to hit targets consistentlyВидеоMaintaining outbound momentum with effective time-blocking and prioritization skillsВидеоManaging Daily Sales Activities with CoachDIALOGUE

Put it in Action: Building Your Sales Pipeline

Role Play: Sales ManagerDIALOGUEBuilding Your Sales Pipeline - ExamЗадание
03Effective Communication and Value Messaging12 материалов

Let's Get Started

Module introductionВидео

Articulating Product Value

Creating customer-centric value propositions using proven messaging frameworksВидеоCommunicating complex product features in accessible language for diverse buyersВидеоShowcasing product differentiation with storytelling and contextualization skillsВидеоArticulating Product ValueЗадание

Overcoming Buyer Resistance Remotely

Handling objections with empathy and data-supported responsesВидеоAction Story: Turning Virtual Objections into TrustЧтениеBuilding rapport quickly in virtual meetings through icebreakers and engagement strategiesВидеоAdapting tone and content to client personas in cross-cultural interactionsВидео

Put it in Action: Effective Communication and Value Messaging

Role Play: Global Procurement DirectorDIALOGUEEffective Communication and Value Messaging - ExamЗаданиеFrom Communication to EngagementВидео