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Fundamentals of International Business

Курс от University of London
Начальный≈ 19.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world. This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

Навыки, которые вы освоите

BusinessBusiness EconomicsEconomicsBusiness ManagementCorporate StrategyEthical Standards And ConductEconomic DevelopmentPolitical SciencesBusiness EthicsIntercultural CompetenceSustainable BusinessSocial SciencesBusiness StrategyEnvironmental Social And Corporate Governance (ESG)Cultural DiversityCultureCorporate SustainabilityInternational Relations

Программа курса

4 модулей · 44 учебных материалов

01Globalisation11 материалов

Lesson 1: Introduction

Welcome to the Fundamentals of International Business MOOC!ВидеоActivity – Start your study journalЧтениеIntroduction to International BusinessВидеоGaining success internationallyОбсуждение

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Mariya Eranova

Dr

Fundamentals of International Business
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Обучение на Coursera

≈ 19.5 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Дари, Хинди, Японский, Казахский, Польский

Часть программы вашего университета
Key topics and termsВидео
Why study international business?Чтение
Audio - International business: Mariya’s storyВидео

Lesson 2: Perspectives on globalisation

Reflecting on globalisationОбсуждениеWhat do we mean by globalisation?ВидеоIs globalisation a good or a bad thing?ЧтениеCheck your understanding – Week 1Задание
02Internationalisation process10 материалов

Lesson 1: Motivations for internationalisation

Internationalisation – what is it?ВидеоActivity – Reflecting on internationalisation motivesЧтение

Lesson 2: Internationalisation methods

How do firms internationalise?ВидеоActivity – Samsung’s storyЧтениеSamsung’s story – teacher's noteЧтениеFDI terminologyЧтениеActivity – Huawei’s investmentsЧтениеHuawei’s investments – teacher's noteЧтениеThe pandemic effect on internationalisationЧтение

Lesson 3: Peer review

Evaluating the attractiveness of a country for FDI Взаимная проверка
03Institutions13 материалов

Lesson 1: Institutions and their role on international business

Activity – Investing in UzbekistanЧтениеInvesting in Uzbekistan – teacher’s note ЧтениеInstitutions and introduction to political systemsВидео

Lesson 2: Formal institutions

Activity – A tale of two political systemsОбсуждениеActivity – Reflecting on political risksЧтениеChallenges of digital firms in foreign marketsЧтениеAudio - Institutions in practice: Mariya’s storyВидео

Lesson 3: Informal institutions

Activity – Culture and businessОбсуждениеActivity – Introducing your cultureОбсуждениеActivity – Learning from failureЧтениеCultural distance and firm internationalisationЧтениеAudio – Avoiding cross-cultural frustrations: Mariya's storyВидеоCheck your understanding – Week 3Задание
04Multinational enterprises10 материалов

Lesson 1: MNE in a global context

MNEs – what, why and how ВидеоActivity – Reflecting on the history of MNEsЧтениеActivity – MNEs in SwitzerlandЧтениеAttracting MNEsОбсуждениеConsequences of MNE activityЧтение

Lesson 2: Building a sustainable MNE

Activity – MNEs and responsibilityОбсуждениеMNEs and sustainabilityЧтениеActivity – Responsible MNEsЧтениеEnd of MOOC summative assessmentЗаданиеWhat did we learn and why it matters?Видео