Future of data and technology in football

О курсе

This course explores the emerging technologies that will shape the future of football analytics, from advanced tracking systems and live data pipelines to machine learning, LLMs, and AI-driven decision tools. Learners will understand how innovations such as computer vision, skeleton tracking, body-orientation models, and contextual load monitoring are transforming the way clubs analyze performance, manage fatigue, and make in-match tactical adjustments. The course also examines how AI is revolutionizing scouting and recruitment: from automated LLM-generated scouting reports and narrative “wordalisation,” to web scraping, social-media analysis, and multimodal data pipelines. Finally, learners will explore cutting-edge developments in performance AI, including reinforcement-learning concepts inspired by AlphaZero, supervised learning for tactical tagging, and AI assistant-coach systems that recognize patterns across thousands of match situations. By completing this course, learners will gain a forward-looking understanding of how machine learning, automation, and next-generation data systems will redefine competition, recruitment, coaching, and performance across the football industry.

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Marisa Sáenz

Преподаватель курса