Gen AI Sales Forecasting and Marketing Analysis

О курсе

Generative AI for sales and marketing is transforming the way businesses predict trends and optimize campaigns, giving sales and marketing professionals a decisive edge in today's fast-paced, data-driven markets. This course provides a comprehensive journey from foundational concepts in Gen AI for sales forecasting and marketing analysis to advanced generative AI use cases in marketing and AI-driven business applications. Learners will gain hands-on experience with cutting-edge gen AI tools for sales including ChatGPT and Google Gemini to analyze data, forecast sales, and design highly targeted campaigns with precision. Through interactive labs and real-world case studies, you'll develop practical skills in customer segmentation, sentiment analysis, and performance evaluation. You'll also master AI tools for mapping demand gen to sales outcomes, enabling smarter pipeline decisions and scalable AI leads generation strategies that directly impact revenue. The course further addresses ethical considerations including data security, bias mitigation, and transparency, ensuring responsible AI adoption across AI B2B sales and broader AI sales and marketing functions. This course is ideal for sales managers looking to boost team productivity, marketing analysts building data-driven campaigns, and aspiring professionals seeking structured sales AI training to future-proof their careers. By the end, you'll be equipped with the leading AI sales solutions, frameworks, and confidence to harness Gen AI for sales and deliver measurable, lasting business growth.

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Christopher Klaus

Data Scientist | Data Analyst | Data Engineer

Starweaver

Global Leaders in Professional & Technology Education