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GenAI for Social Media Marketing Specialists · LearnSpace
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GenAI for Social Media Marketing Specialists

Курс от Coursera
Средний≈ 2.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

The course on GenAI for Social Media Marketing Specialists, offered by the GenAI Academy, delves into how Generative Artificial Intelligence (GenAI) can transform marketing practices. This program equips learners with the knowledge and skills required to utilize GenAI effectively and creatively in client projects. This course is designed for social media marketing experts at all skill levels. It caters to team leaders looking to enhance team efficiency and innovation, social media marketing specialists focused on improving content creation and campaign management, and career transitioners aiming to excel in social media marketing and stay ahead with sought-after skills. While no prior AI knowledge is required, it’s beneficial to have a deep understanding of popular social networks like Facebook, Instagram, Twitter, and LinkedIn. Strong writing skills, effective communication, the ability to analyze social media data, and creativity in developing engaging content are also essential. A solid grasp of fundamental marketing concepts can enrich your learning journey. Upon successful completion of the program, students at all proficiency levels will be equipped to seamlessly incorporate GenAI into their marketing strategies, leading to improved efficiency, productivity and positive results in their social media campaigns.

Навыки, которые вы освоите

Content CreationCampaign ManagementSocial Media MarketingSocial MediaInnovationData AnalysisGenerative AISocial Media CampaignsSocial Media ContentDriving engagementDrive EngagementInstagramContent Development and Management

Программа курса

1 модулей · 15 учебных материалов

01GenAI for Social Media Marketing Specialists15 материалов

Lesson 1: Gen AI for Social Media Marketing Specialists

Your GenAI Marketing Starting Point: Assessment & Goal SettingDIALOGUEIntroduction to GenAI for Social Media Marketing SpecialistsВидеоOur Roadmap & Resources Available: How to Get StartedЧтениеGlossary for GenAI and Social Media Marketing SpecialistsЧтение

Учитесь у экспертов

Vinita Silaparasetty

Generative AI Expert, Data Science Trainer, Google Developer Expert in Machine Learning & Google Women Techmakers Ambassador

Starweaver

Global Leaders in Professional & Technology Education

GenAI for Social Media Marketing Specialists
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 2.5 ч

1 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Китайский (Китай), Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Русский, Гаитянский, Индонезийский, Испанский, Дари, Японский, Казахский

Часть программы вашего университета
History & Background for GenAI and Social Media Marketing SpecialistsВидео
Demo for Creating Social Media Posts with Gemini and FotorВидео
Demo for Creating Instagram Posts with SimplifiedЧтение
Demo for Creating an E-book Twitter Promotion Thread with GPT-4Чтение
Remediating Risks and Ethical ConcernsВидео
Demo for Creating Instagram Stories for Travel Blogs with Gemini and CreatopyВидео
Demo for Social Media Marketing Content Generation with RunwayMLЧтение
GenAI Social Media Campaign DevelopmentЗадание
(Optional) Practice Project for Social Media Marketing SpecialistsВзаимная проверка
Gen AI for Social Media Marketing SpecialistsЗадание
Closing Thoughts: What’s NextВидео