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Generative AI Course for Marketing, Sales, and Campaigns · LearnSpace
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Generative AI Course for Marketing, Sales, and Campaigns

Курс от Simplilearn
Начальный≈ 10.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations. Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans. Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future. You should have a basic understanding of digital marketing or sales workflows and familiarity with using productivity or analytics tools. By the end of this course, you will be able to: - Automate Content: Generate AI-powered marketing content across channels - Optimize Sales: Apply GenAI to forecasting, CRM, and customer insights - Drive Strategy: Build effective cross-sell, upsell, and lead-gen plans - Lead with AI: Use GenAI responsibly to power scalable business growth Ideal for marketers, sales professionals, and business leaders embracing AI.

Навыки, которые вы освоите

Generative AIAI PersonalizationLead GenerationCross SellingResponsible AIMarTechBusiness MarketingEthical Standards And ConductBusiness EthicsDemand GenerationData-Driven MarketingSales StrategyUpsellingProspecting and QualificationPersonalized CampaignsSales DevelopmentMarketing AutomationSales ProspectingData EthicsEmail Marketing

Программа курса

3 модулей · 72 учебных материалов

01Introduction to Marketing with GenAI30 материалов

Role and Application of GenAI in Marketing

Course Syllabus ЧтениеLearning ObjectivesВидеоRole of Generative AI in MarketingВидеоExamples of Generative AI in MarketingВидео

Учитесь у экспертов

Priyanka Mehta

Преподаватель курса

Generative AI Course for Marketing, Sales, and Campaigns
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Обучение на Coursera

≈ 10.7 ч

3 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Испанский, Японский, Казахский, Венгерский

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Quiz on Role and Application of GenAI in MarketingЗадание

Digital Strategies and Marketing Framework

Introduction to Digital Strategies in MarketingВидеоImplementation of Generative AI in Digital Strategies and ImportanceВидеоKey Performance IndicatorsВидеоQuiz on Digital Strategies and Marketing FrameworkЗадание

Exploring Marketing Strategies and Content Creation

Type of Marketing Strategies - Part 1ВидеоType of Marketing Strategies - Part 2ВидеоDemo: Creating Content for Mobile Marketing MessagesВидеоRole of Generative AI in the Pillars of MarketingВидеоExamples of Product Centric and Promotion Centric ContentВидеоQuiz on Exploring Marketing Strategies and Content CreationЗадание

Multimedia and Text Content Generation

Demo: Creating an Image for a Product Using Generative AIВидеоDemo: Creating a Video Using Generative AIВидеоDemo: Creating a Video Using AI Generated ScriptВидеоDemo: Creating Content for Articles and BlogsВидеоQuiz on Multimedia and Text Content GenerationЗадание

Personalized Campaigns and Social Media Content

Demo: Creating an Email Strategy using Generative AIВидеоDemo: Creating Dynamic Email Content Using AIВидеоDemo: Creating Social Media Posts Using Generative AIВидеоDemo: Creating Content for Social Media Posts Using Generative AIВидеоQuiz on Personalized Campaigns and Social Media ContentЗадание

Marketing Analytics with Generative AI

Analyzing Marketing Data Using Generative AIВидеоDemo: Designing Generative AI Enhanced Data VisualizationsВидеоKey takeawaysВидеоQuiz on Marketing Analytics with Generative AIЗаданиеAssessment for Introduction to Marketing with GenAIЗадание
02Introduction to Sales with GenAI26 материалов

Forecasting and Sales Data Analysis

Learning ObjectivesВидеоIntroduction to Sales Trends ForecastingВидеоImportance and Benefits of GenAI in Forecasting Sales TrendsВидеоDemo: Creating Visualization for Sales Data AnalysisВидеоQuiz on Forecasting and Sales Data AnalysisЗадание

CRM, Pipeline, and Customer Management

CRM, Pipeline, and Customer ManagementВидеоCustomer Retention and Churn PredictionВидеоCustomer Retention and Churn Prediction: Case StudyВидеоQuiz on CRM, Pipeline, and Customer ManagementЗадание

Sales Communication and Pitching

Demo: Generating a Sales Pitch Using ChatGPTВидеоOptimizing Pricing and PromotionsВидеоPromotional ActivitiesВидеоChatbots and Virtual Sales AssistantsВидеоBuilding Personalization Communication Using GenAIВидеоQuiz on Sales Communication and PitchingЗадание

Strategic Marketing and Campaign Design

Demo: Crafting a Customer Service Feedback SurveyВидеоMarketing Plan with GenAIВидеоDemo: Creating a Customized Marketing PlanВидеоDemo: Building a Buyer Persona Using ChatGPTВидеоDemo: Building a Stategic Sales CampaignВидеоQuiz on Strategic Marketing and Campaign DesignЗадание

Value Prediction and Customer Insights

Customer Lifetime Value Prediction with GenAIВидеоDemo: Calculating CLV Prediction Using Generative AIВидеоKey TakeawaysВидеоQuiz on Value Prediction and Customer InsightsЗаданиеAssessment for Introduction to Sales with GenAIЗадание
03Strategies, Future, and Success Stories16 материалов

GenAI Applications and Industry Benefits

Learning ObjectivesВидеоImplementation and Benefits of GenAI in Sales and MarketingВидеоHow GenAI Addresses the Challenges Faced in Traditional Models?ВидеоQuiz on GenAI Applications and Industry BenefitsЗадание

Practical Strategy Building with GenAI

Demo: Building a Cross-Sell Strategy for a ProductВидеоDemo: Creating the UpSell Strategy for a ProductВидеоDemo: Enhancing Lead Generation Using GenAIВидеоQuiz on Practical Strategy Building with GenAIЗадание

Emerging Trends and Ethical Considerations

Key Trends for the Future of MarketingВидеоMarketing Strategy OptimizationВидеоEthical Considerations for AI in Sales and MarketingВидеоDemo: Designing the Marketing Strategy Optimization TechniquesВидеоCase StudyВидеоKey TakeawaysВидео
Quiz on Emerging Trends and Ethical ConsiderationsЗадание
Assessment for Strategies, Future, and Success StoriesЗадание