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Generative AI for Creative Professionals: Brief to Delivery · LearnSpace
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Generative AI for Creative Professionals: Brief to Delivery

Курс от STARWEAVER
Средний≈ 11.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course on generative AI for creative professionals is a four hour, intermediate program that teaches you how to bring production discipline to generative AI. Led by producer and creative technologist Nick Harauz, it covers prompt design, storyboarding, and hands on AI video generation, AI image generation, and AI music generation using current tools such as Kling 2.6, Veo 3.1, Nano Banana Pro, ElevenLabs, Suno, and Google Flow. This is not another prompting tutorial. It is a producer's playbook for using generative AI for creative efficiency and making AI a reliable part of your creative toolkit. You will build a repeatable AI-powered creative workflow that runs from brief to research, prompt, generation, iteration, quality control, and delivery, while protecting brand consistency and applying ethical AI practices around licensing, likeness, and client disclosure. Practice is built in through in-video questions, a graded quiz, hands-on labs, role plays, and a course-end project. Designed for creative directors, video producers, and marketing creatives who want to lead content scaling in the age of AI — no coding required.

Навыки, которые вы освоите

Generative AIPrompt EngineeringAI WorkflowsResponsible AIAI powered creativityPhoto/Video Production and TechnologyStoryboardingMedia ProductionAI OrchestrationContent CreationBrand ManagementCreative DesignVideo EditingMusicMultimediaVisual StorytellingPrompt Engineering ToolsCreative ThinkingVideo ProductionArtificial Intelligence

Программа курса

4 модулей · 74 учебных материалов

01GenAI Foundations for Creatives 19 материалов

Lesson 1: How Generative AI Works

Explaining the Model: Foundations, Failure Points, and GuardrailsDIALOGUEWelcome to the Course: Course OverviewЧтениеIntro Video to Course ВидеоModule Introduction Видео

Учитесь у экспертов

Starweaver

Global Leaders in Professional & Technology Education

Nicholas Harauz

Educator and Creative Technologist

Generative AI for Creative Professionals: Brief to Delivery
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 11.6 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Model Types & Services for Creatives: LLMs, Diffusion, Video Видео
Capabilities vs. Limitations: Where AI Breaks Видео
A New Creative Role: Directing the Model Видео
Choosing the Right Model Family for Your Work Обсуждение

Lesson 2: The Creative AI Tool Landscape

Tool Selection Framework: Quality, Control, Cost, Risk ВидеоImage Tools Overview: When to Use What ВидеоVideo Tools Overview: The Current State of the Art Видео

Lesson 3: Ethical and Brand Safe Gen-AI

Ethics for Producers: Consent, IP, and Likeness ВидеоClient Friendly Disclosures and Documentation ВидеоBuilding a Simple AI Policy for Your Team ВидеоNetflix guide for Using gen-AI contentЧтениеNavigating the Ethics of AI in Your Creative Practice ОбсуждениеHands-On-Learning: Brief Analysis and Tool Selection Exercise Взаимная проверкаThe Client Disclosure Conversation DIALOGUEGenAI Foundations for Creatives Задание
02AI-Powered Content Creation19 материалов

Lesson 1: Text to Image for Producers

Mentoring the Pipeline: Image, Video, and Audio Decisions ExplainedDIALOGUEModule Introduction ВидеоFrom Brief to Visual Directions ВидеоReference Images and Consistency Tricks ВидеоFrom Rough Plates to Production-Ready Frames ВидеоFrom Brief to Visual Direction in Your Production Context Обсуждение

Lesson 2: AI Video Generation

Shot Planning for AI Video ВидеоCreating Video from an Image  ВидеоCreating Video from Images and Video  ВидеоThe Shot Planning Discipline in AI Video Production Обсуждение

Lesson 3: Audio, Music, and Voice for Creative Pipelines

AI Voice: From Script to Performance ВидеоGenerating Natural AI Voice PerformancesВидеоAI Music: Temp Tracks and Mood ControlВидеоGenerating and Refining AI Music with SunoВидеоSound Design Shortcuts: Stingers, Whooshes, and Ambience ВидеоApplications of Artificial Intelligence in Music: A Review Чтение
03Creative Workflow Integration 17 материалов

Lesson 1: From Brief to Direction

The Post Mortem: Turning an Ambiguous Brief into a Defensible WorkflowDIALOGUEModule Introduction ВидеоCreative Brief Translation - From Client Language to AI Direction ВидеоDecision Trees - Generate vs. Refine Strategy ВидеоManaging Stakeholder Expectations Through AI Iteration ВидеоTranslating Client Language into AI-Actionable Direction Обсуждение

Lesson 2: Producer as Creative Director

Exploration vs. Execution - The Producer's Call ВидеоMulti-Tool Orchestration - Image → Video → Audio Pipelines ВидеоCreative Pivots: Recognizing When AI Isn't Solving the Problem Видео

Lesson 3: Quality Gatekeeping and Creative Standards

The Producer's Eye - Evaluating Usability Beyond Technical Quality ВидеоGood Enough vs. Needs Another Pass - The Producer's Judgment Call ВидеоClosing the Production: Delivery, Feedback, and the Final Handoff Format ВидеоAI Content Quality Control: Complete Guide for 2026ЧтениеDefining 'Good Enough' Under Real Deadline Pressure ОбсуждениеHands-On-Learning: Three-Layer Quality Control Review Взаимная проверка
04Scaling Creative Production 19 материалов

Lesson 1: Scaling Creative Production

Scaling Without Drift: Systems, Brand Integrity, and Measured AdoptionDIALOGUEModule Introduction ВидеоBuilding Reusable Prompt Libraries ВидеоTemplates and Automation Patterns ВидеоContent Systems That Scale ВидеоBuilding a Prompt Library and Template System for Your Team Обсуждение

Lesson 2: Brand Consistency with AI

Building Brand Kits for AI Systems ВидеоTraining AI to Match Your Brand Voice ВидеоReview Workflows and Team Alignment Видео

Lesson 3: Team Adoption and Future Trends

Team Adoption: Training Without Overwhelm ВидеоMeasuring Impact: Time Saved vs. Quality Lost ВидеоFuture Trends: What to Watch (and What to Ignore) ВидеоThe Trends Shaping Broadcast and Media Production in 2026 ЧтениеLeading AI Adoption Without Losing Your Team ОбсуждениеHands-On-Learning: Prompt Library and Template SystemВзаимная проверка
Hands-On-Learning: Multi-Asset Generation from a Creative Brief Взаимная проверка
The Live Client Review DIALOGUE
AI-Powered Content CreationЗадание
The "Good Enough" Negotiation DIALOGUE
Creative Workflow Integration Задание
The Team Adoption Workshop DIALOGUE
Course Wrap-up Video Видео
Project: Create a 15 second Gen-AI Commercial Взаимная проверка
Scaling Creative ProductionЗадание