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Generative AI in User Research and Design Thinking · LearnSpace
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Generative AI in User Research and Design Thinking

Курс от Fractal Analytics
Начальный≈ 15.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Reimagine innovation with AI-driven design thinking. In today’s fast-paced digital landscape, creating products that resonate with users requires more than intuition—it demands data-driven creativity. This beginner-friendly course explores how generative AI transforms human-centered design. Learn to integrate AI tools into your workflow to enhance user research, synthesize insights, and generate innovative solutions. From affinity mapping to strategic ideation, you’ll master techniques that combine empathy with machine intelligence. No programming skills required—just a curious mind and a passion for creating meaningful experiences. By the end of this course, you’ll confidently apply AI-powered design thinking to deliver user-centric products and services, while understanding the ethical implications of AI in creative processes.

Навыки, которые вы освоите

User ResearchDesign ThinkingAI powered creativityCompetitive AnalysisData SynthesisData CollectionAI literacyData EthicsJourney MappingUser Experience DesignResponsible AICritical ThinkingHuman Centered DesignArtificial IntelligenceProblem SolvingIdeationGenerative AIInnovationDesign Research

Программа курса

3 модулей · 68 учебных материалов

01Preparation for Discovery24 материалов

Course Introduction

Course IntroductionВидеоCourse syllabus ЧтениеDisclaimerЧтениеGenerative AI and the Future of Design ThinkingЧтение

Preparation for Discovery

Учитесь у экспертов

Rishabh Jain

Преподаватель курса

Madonna Thomas

Преподаватель курса

Fractal Analytics Academy

Преподаватель курса

Generative AI in User Research and Design Thinking
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 15.3 ч

3 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Индонезийский, Испанский, Дари, Японский, Казахский, Венгерский

Часть программы вашего университета
Design Thinking: Overview Видео
Design Thinking FundamentalsЧтение
Great Design Starts with Empathy | Jason Nam | TEDxYouth@ISPraguePLUGIN
Introduction to using AI in User Research​ Видео
User Research - The Importance & The FutureЧтение
Doing User Research | A Day in the Life a Product ManagerPLUGIN
Crafting Effective Prompts: Strategies Видео
Strategies for Creating Effective PromptsЛабораторная
Crafting Effective Prompts: DemoВидео
Prompting FrameworksЛабораторная

Pre-Discovery

Setting the Course: Pre-Discovery in Design Research ВидеоPre-Discovery in Design Research ЧтениеMind Mapping Explained and Demonstrated in Five Minutes!PLUGINUsing Mind Mapping to Identify Gaps ВидеоTips & Tricks for Effective Mind MappingЧтениеHow to Make a MIND MAP in PowerPointPLUGINUsing AI tools for Mind Mapping - DemoВидеоHands-On Activity instructions (FigJam)ЧтениеThe B2B Buyer JourneyВзаимная проверкаAI-Enhanced Research Planning: From Concepts to StrategyDIALOGUE
02Research21 материалов

Secondary Research

Secondary and Primary Research: The Cornerstones of Design ThinkingЧтениеOverview of Secondary Research​ВидеоSecondary Research - an IntroductionЧтениеAI Powered Document Analysis ВидеоDocument Analysis with AIЛабораторнаяHands-on Activity - Document Analysis with GPTs ЧтениеUsing AI in Competitive AnalysisВидеоCompetitor Analysis using AIЛабораторнаяSelf Reflection - A Prep for User ResearchЗаданиеChallenge - User ResearchЗадание

Primary Research

Welcome to Primary ResearchВидеоIntroduction to Primary Research ВидеоMore about Primary ResearchЧтениеCollating Secondary Research Findings: A Step-by-Step Guide ВидеоCollating Secondary Research Findings - Demo ВидеоCollating Secondary Research FindingsЛабораторная
03Synthesis23 материалов

Synthesizing Insights from Research Data

Synthesis - Navigating User Research InsightsВидеоData Collection for Synthesis - DemoВидеоSynthesizing UX ResearchЧтениеAffinity diagrams in 5 minutesPLUGINBuilding Affinity Maps using AI - DemoВидеоHands-On Activity instructions (FigJam)ЧтениеGenerating InsightsВидеоJourney Mapping 101PLUGINCreate User Journeys with GPTsВидеоCreating User Journeys with GPT - DemoВидеоCreate User Journeys using Generative AIЛабораторнаяHow to set up a Customer JourneyЧтениеWrapping UpВидеоSelf Reflection - Synthesizing Research DataЗаданиеChallenge - Analyzing ResearchЗаданиеNextGen Talks Ep 11: Design Thinking in the age of AIPLUGIN

Bonus Content

Data Science, Design Thinking, and User ResearchЧтениеData Science + Design Thinking: Perfect Blend to Achieve The Best User Experience - Michael RadwinPLUGINAI-Powered Tools for UX Research: Issues and LimitationsЧтениеPrompting FrameworksЧтениеHow Generative AI Will Change ConsultingPLUGINCongratulationsЧтение
Preparing a Discussion Guide Видео
Preparing a Discussion Guide - DemoВидео
Preparing a Discussion GuideЛабораторная
Self Reflection into Primary ResearchЗадание
Challenges - Steps to Primary ResearchЗадание
AcknowledgmentsЧтение