Global Marketing: Building Iconic Brands

О курсе

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.

Навыки, которые вы освоите

Учитесь у экспертов

Carlos J. Torelli

Department Head and Anthony J Petullo Professor of Business Administration