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Global Strategy II: Doing Business in The Global Economy · LearnSpace
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Global Strategy II: Doing Business in The Global Economy

Курс от University of Illinois Urbana-Champaign
Начальный≈ 13.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in. You will be able to: • -Determine the best strategy to follow when expanding globally • -Analyze the advantages and disadvantages of those strategies • -Develop appropriate responses to external pressures. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Навыки, которые вы освоите

Corporate StrategyBusiness StrategiesBusiness StrategyStrategic Decision-MakingStrategic PartnershipNew Business DevelopmentGo To Market StrategyMarket OpportunitiesCost ReductionStrategic PlanningRisk ManagementCompetitive AnalysisPolicy AnalysisPolitical SciencesBusiness DevelopmentGrowth StrategiesDecision MakingStrategic ThinkingInternational Relations

Программа курса

4 модулей · 53 учебных материалов

01Course Orientation and Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy? 23 материалов

About the Course

Welcome to Global Strategy II: Doing Business in the Global Economy!ВидеоMeet Professor BucheliВидеоMeet Professor Ishva MinefeeВидеоSyllabusЧтение

Учитесь у экспертов

Marcelo Bucheli

Professor of Business Administration

Global Strategy II: Doing Business in The Global Economy
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 13.7 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
GlossaryЧтение
Brand DescriptionsЧтение
About the Discussion ForumsЧтение
Orientation QuizЗадание
Online Education at Gies College of BusinessЧтение
Learn on Your TermsВидео
Welcome! Please Tell Us About YourselfPLUGIN

About Your Classmates

Getting to Know Your ClassmatesОбсуждениеUpdating Your ProfileЧтение

Module 1 Information

Module 1 OverviewЧтениеModule 1 ReadingsЧтение

Lesson 1-1: Pressures and Corporate Global Strategy

Pressures and Corporate Global StrategyВидео

Lesson 1-2: The Global Value Chain

The Global Value ChainВидео

Lesson 1-3: Sources of Responsiveness and Cost Reduction Pressures

Sources of Responsiveness and Cost Reduction PressuresВидео

Lesson 1-4: The Four Basic Global Strategies

The Four Basic Global StrategiesВидео

Lesson 1-5: Managing Pressures and International Differences

Managing Pressures and International DifferencesВидео

Lesson 1-6: Netflix's Internationalization Strategy

Netflix's Internationalization StrategyВидео

Module 1 Graded Activities

Module 1 Peer Review AssignmentВзаимная проверкаModule 1 QuizЗадание
02Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?8 материалов

Module 2 Information

Module 2 OverviewЧтениеModule 2 ReadingsЧтение

Lesson 2-1: Questions and Concerns about Going Global

Questions and Concerns about Going GlobalВидео

Lesson 2-2: Where to Go?

Where to Go?Видео

Lesson 2-3: When to Go?

When to Go?Видео

Lesson 2-4: How Big or Small Should We Go?

How Big or Small Should We Go?Видео

Lesson 2-5: Born Global Firms

Born Global FirmsВидео

Module 2 Graded Activities

Module 2 QuizЗадание
03Module 3: Entry Strategies of Multinational Corporations10 материалов

Module 3 Information

Module 3 OverviewЧтениеModule 3 ReadingsЧтение

Lesson 3-1: Export

ExportВидео

Lesson 3-2: Licensing

LicensingВидео

Lesson 3-3: Franchising

FranchisingВидео

Lesson 3-4: Joint Ventures

Joint VenturesВидео

Lesson 3-5: Wholly Owned Subsidiaries

Wholly Owned SubsidiariesВидео

Lesson 3-6: Strategic Alliances

Strategic AlliancesВидео

Module 3 Graded Activities

Module 3 Peer Review AssignmentВзаимная проверкаModule 3 QuizЗадание
04Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment? 12 материалов

Module 4 Information

Module 4 OverviewЧтениеModule 4 ReadingsЧтение

Lesson 4-1: The Uncertainties of Politics

The Uncertainties of PoliticsВидео

Lesson 4-2: Basic Tools to Analyze Global Politics

Basic Tools to Analyze Global PoliticsВидео

Lesson 4-3: General Principles of Geopolitical Risk

General Principles of Geopolitical RiskВидеоDivestment DecisionsВидео

Lesson 4-4: Elements of Domestic Politics Affecting Multinational Firms

Elements of Domestic Politics Affecting Multinational FirmsВидео

Lesson 4-5: Political Strategies of Multinational Corporations

Political Strategies of Multinational CorporationsВидео

Module 4 Graded Activities

Module 4 QuizЗадание

Congratulations

Congratulations on Completing the Course!ЧтениеGet Your Course CertificateЧтениеHow Was the Course?PLUGIN