courseraБизнес

Google Ads for Beginners

Курс от Coursera

Начальный≈ 2.9 чАнглийский

О курсе

In this three-hour project-based course, you will learn how to get started with Google Search Ads and create campaigns designed to reach prospective customers. Using Google Ads, Google’s online advertising platform, you will build a Search campaign for a product or service and explore how targeting, keywords, ads, budgets, and conversion settings work together. By the end of the course, you will be able to create and organize a Google Search campaign, conduct keyword research, develop relevant ads, navigate the Google Ads dashboard, and apply basic campaign optimization strategies.

Навыки, которые вы освоите

Advertising Campaigns Campaign Management Google Ads Advertising Online Advertising Search Engine Marketing Paid media Digital Marketing Keyword Research Target Audience Digital Advertising Marketing Return On Investment Pay Per Click Advertising

Программа курса

1 модулей · 6 учебных материалов

01Google Ads for Beginners - Create Successful Google Search Ad Campaigns6 материалов

Practical Application via Rhyme

Project-based Course OverviewЧтение Create a Google Account (if you don't have one)Чтение Google Ads for BeginnersЛабораторная

Учитесь у экспертов

Ishita Sinha

Marketing Manager - Paid Media