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Google Ads Mastery : Create & Optimize Winning Campaigns · LearnSpace
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Google Ads Mastery : Create & Optimize Winning Campaigns

Курс от LearnKartS
Начальный≈ 23.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns. This is a hands-on based course so you will learn how to do things step-by-step. You'll learn how to build out winning Search, Display, YouTube, and Shopping campaigns; develop killer targeting methods; master keyword strategy and bidding approaches; utilize extensions & remarketing lists, and track your conversions like a pro. Every module combines theory with actionable exercises you can directly apply to your own campaigns for building, launching & optimizing campaigns that generate ROI. If you're ready to build high-performing campaigns, boost visibility, and drive business growth — enroll now and start mastering the world's most powerful advertising platform today!

Навыки, которые вы освоите

Google AdsAdvertising CampaignsBiddingCampaign ManagementAdvertisingTarget AudienceKeyword ResearchConversion Funnel AnalysisPaid mediaData-Driven MarketingDigital Marketing CampaignsSearch Engine MarketingOnline AdvertisingBudget ManagementDigital AdvertisingContextual AdvertisingPerformance marketingPay Per Click Advertising

Программа курса

5 модулей · 218 учебных материалов

01Google Ads Search53 материалов

Google Ads Overview

Course IntroductionВидеоHow Google Ads Works and Where Your Ads AppearВидеоGoogle Ads AuctionsВидеоThe Google NetworkВидеоAd Rank and Quality ScoreВидео

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Google Ads Mastery : Create & Optimize Winning Campaigns
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в новой вкладке

Обучение на Coursera

≈ 23.8 ч

5 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Why Search Ads Capture High-Intent Customers Better Than Most ChannelsЧтение
Understanding Google Ads Account StructureВидео
Google Ads MetricsВидео
Google Account NavigationВидео
Search Campaign CreationВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
AI Max for SearchВидео

Introduction to Keywords

Keywords Research, Keyword Selection, Keyword Planner ToolВидеоThe Keyword Planner ToolВидеоUnderstanding Keyword Match TypesВидеоNegative Keywords, Negative Keyword ListsВидеоHow Search Intent Drives Google Ads Conversion PerformanceЧтениеUsing Search Terms Report for OptimizationВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction To Ads

Google Ads Formats OverviewВидеоCreating High-Performing Responsive Search AdsВидеоUsing Dynamic Search Ads for Website CoverageВидеоCreating Responsive Display AdsВидеоWhy Ad Relevance Matters More Than Bid Amount in Google AdsЧтениеCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction To Ad Extensions - 1

Google Ads Extensions OverviewВидеоUsing Sitelinks to Increase Click OpportunitiesВидеоUsing Call Extensions for Lead CallsВидеоCheckpoint QuizЗаданиеUsing Callouts to Highlight Key BenefitsВидеоUsing Location Extensions for Local Business GrowthВидеоUsing Structured Snippets for Product and Service HighlightsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction To Ad Extensions - 2

Using Price Extensions to Showcase OffersВидеоUsing Promotion Extensions for Campaign BoostВидеоHow Ad Extensions Increase Click-Through Rate and Conversion OpportunitiesЧтениеUsing Lead Form Extensions for Lead CaptureВидеоUsing App Extensions for App InstallsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Conversion Boosting Brand & Marketing Elements

Using Business Branding in AdsВидеоUsing Dynamic Keyword InsertionВидеоUsing Countdown Timers for UrgencyВидеоUsing Location Insertion for PersonalizationВидеоCheckpoint QuizЗаданиеGoogle Ads Fundamentals: Understanding the Advertising EcosystemDIALOGUEProficiency QuizЗаданиеUsing Google Ads Extensions to Improve Campaign PerformanceDIALOGUESummaryЧтение
02Google Ads Bidding & Display Network37 материалов

Bidding Strategies

Bidding Strategy OverviewВидеоManual CPCВидеоMaximize ClicksВидеоMaximize ConversionsВидеоMaximize Conversion ValueВидеоTarget Impression ShareВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Bidding Strategies

Target CPAВидеоTarget ROASВидеоHow Smart Bidding Uses Machine Learning to Improve Campaign PerformanceЧтениеEnhanced CPCВидеоCPM BiddingВидеоCPV BiddingВидеоCheckpoint Quiz

Introduction To Display Network

Understanding Google Display NetworkВидеоDisplay Targeting - AffinityВидеоDisplay Targeting - DemographicsВидеоDisplay Targeting - Detailed DemographicsВидеоHow Display Advertising Builds Demand Before Search HappensЧтениеDisplay Targeting - In-MarketВидео

Google Display Targeting & Campaign Setup

Display Targeting - TopicВидеоDisplay Targeting - PlacementВидеоDisplay Targeting - KeywordsВидеоDisplay Targeting - Custom AudiencesВидеоDisplay Targeting - Combined AudiencesВидеоWhy Audience Signals Are Critical for Display Campaign SuccessЧтение
03Tracking Setup & Remarketing 31 материалов

Introduction to Conversion Tracking

What is Conversion Tracking & How to setup Conversion TrackingВидеоConversions On A WebsiteВидеоConversions On An AppВидеоCheckpoint QuizЗаданиеConversions From Phone CallsВидеоConversions OfflineВидеоCreate New ChartВидеоValue RulesВидеоCheckpoint QuizЗаданиеCustom VariablesВидеоSettings & UploadsВидеоMeasurement - AttributionВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Remarketing

Remarketing OverviewВидеоAudience ManagerВидеоWhy Remarketing Audiences Often Deliver the Highest ROIЧтениеRemarketing Campaign CreationВидеоApp UsersВидеоCheckpoint QuizЗаданиеProficiency Quiz

Advanced Audience Targeting & Remarketing Strategies

Youtube RemarketingВидеоCustomer ListВидеоCustom CombinationsВидеоGoogle AnalyticsВидеоHow First-Party Data Is Becoming the Future of Digital AdvertisingЧтениеCheckpoint QuizЗадание
04Youtube Advertising & Ecommerce Advertising 28 материалов

Introduction to Video Ads

Youtube OverviewВидеоYoutube Instream Ad Campaign CreationВидеоIn-Feed Ad Campaign CreationВидеоBumper Ad Campaign CreationВидеоWhy Video Advertising Influences Buying Decisions Faster Than Static AdsЧтениеCheckpoint QuizЗаданиеProficiency QuizЗадание

Advanced YouTube Campaign Types & Creative Formats

15 Sec Non-Skippable Ad Campaign CreationВидеоShorts Ads CAMPAIGN CREATIONВидеоTarget Frequency Campaign CreationВидеоAd Sequence Campaign CreationВидеоAudio Ads Campaign CreationВидеоCheckpoint QuizЗадание

Introduction to Shopping Ads

Shopping Ads Overview, Google Merchant Center AccountВидеоMerchant Center Account CreationВидеоShopping Ads Campaign CreationВидеоPerformance Max Campaign CreationВидеоHow Product Data Feeds Power Modern E-Commerce AdvertisingЧтениеCheckpoint QuizЗадание

Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign

Universal App Campaign CreationВидеоDemand Gen Campaign CreationВидеоCheckpoint QuizЗаданиеYouTube Ads, Shopping Ads & Advanced Google Ads Campaign TypesDIALOGUEProficiency QuizЗаданиеUnderstanding YouTube and Advanced Google Ads CampaignsDIALOGUE
05Advanced Google Ads Tools & Account Management, Certification 69 материалов

Reports & Shared Library

Predefined Reports, Saved Reports, DashboardsВидеоShared Library > Audience ManagerВидеоLocation GroupsВидеоExclusion ListsВидеоBrand ListsВидеоHow Data-Driven Optimization Separates High-Performing AdvertisersЧтениеCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Bulk Actions

Automated RulesВидеоScriptsВидеоSolutionsВидеоUploadsВидеоHow Automation and AI Are Transforming Paid Advertising ManagementЧтениеCheckpoint QuizЗаданиеProficiency Quiz

Budgets & Bidding

Shared BudgetsВидеоBid StrategiesВидеоSeasonality AdjustmentsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to Planning

Keyword Planner ToolВидеоPerformance PlannerВидеоReach PlannerВидеоApp Advertising HubВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction to More Tools

Creator PartnershipsВидеоContent SuitabilityВидеоData ManagerВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Asset Studio

Create new imagesВидеоCreate product imagesВидеоEdit imagesВидеоBulk edit imagesВидеоCheckpoint QuizЗаданиеCreate video from imagesВидеоCreate videosВидео

Google Ads Data Feeds, Account Controls & Diagnostic Tools

Business Data - Page FeedВидеоBusiness Data - Dynamic Ad FeedВидеоBusiness Data - Hotel Properties FeedВидеоPolicy Manager, Access & Security, Linked Accounts, PreferencesВидеоAvoiding Ad DisapprovalsВидеоAd Preview & Diagnosis ToolВидео

Reports & Shared Library

Drafts & ExperimentsВидеоSummary, Documents, Transactions, Settings, PromotionsВидеоGoogle Ads Editor - PracticalВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Ads with Google Gemini AI

Google Ads + Google Gemini 1ВидеоGoogle Ads + Google Gemini 2ВидеоGoogle Ads + Google Gemini 3Видео

Google Ads Ecosystem, Support Resources & Certification

Manager Accounts/My Client Center OverviewВидеоGoogle Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine LandВидеоGoogle Ads Skillshop CertificationВидеоWhere to Find Google Ads WorkВидеоWhy Continuous Learning Is Critical in Digital Advertising CareersЧтениеCheckpoint QuizЗадание
Задание
Proficiency QuizЗадание
Display Targeting - Life EventsВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Standard Display Campaign CreationВидео
Checkpoint QuizЗадание
Google Ads Bidding Strategies & Display Targeting EssentialsDIALOGUE
Proficiency QuizЗадание
Understanding Google Display Campaign TargetingDIALOGUE
SummaryЧтение
Задание
Conversion Tracking & Remarketing Essentials in Google AdsDIALOGUE
Proficiency QuizЗадание
Understanding Remarketing and Audience Segmentation in Google AdsDIALOGUE
SummaryЧтение
Proficiency QuizЗадание
Proficiency QuizЗадание
SummaryЧтение
Задание
Trim videosВидео
Add voice-oversВидео
Manage assetsВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Advanced Google Ads Tools & Account Management, CertificationDIALOGUE
Proficiency QuizЗадание
From Underperforming to Optimized: Google Ads ChallengeDIALOGUE
SummaryВидео