К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Google Analytics Course: Track, Analyze & Grow · LearnSpace
Назад в каталог
courseraБизнес

Google Analytics Course: Track, Analyze & Grow

Курс от LearnKartS
Начальный≈ 9.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Have you ever wondered how top brands can pinpoint exactly what fuels their growth? The secret is to be a data master — and that’s precisely what this Google Analytics Course shows you how to do. This is not just another course on analysis; this is a step-by-step guide to help you start using website data today to gain valuable insights into growth. You’ll learn how to see what your users do, where they come from, and what makes them convert — giving you the clarity and confidence to make smarter marketing decisions every day. From setting up GA4 and installing tracking codes to analyzing real-time reports, user journeys, and conversion data, you’ll gain the skills to measure what matters. You’ll also explore advanced tools like Google Tag Manager and Looker Studio to create reports that impress and inform. Each module is crafted around Google’s latest standards, blending engaging videos, practical exercises, and expert-led insights — ensuring your learning translates into real-world results. Enroll now — transform data into strategy, insight into impact, and become the analytics expert who drives measurable growth.

Навыки, которые вы освоите

Google AnalyticsConversion Funnel AnalysisMarketing AnalyticsLooker (Software)Web AnalyticsBusiness ReportingAnalyticsCampaign ManagementData-Driven MarketingData AnalysisPerformance AnalysisCustomer InsightsDigital AnalysisWeb Analytics and SEOCustomer RetentionTarget AudienceReal Time DataDashboard Creation

Программа курса

3 модулей · 77 учебных материалов

01Getting Started with Google Analytics 4: Setup and Data Analysis 21 материалов

The Basics + Set Up

Course IntroductionВидеоWhat is Google Analytics and Why Is It Important?ВидеоHow To Set Up A Google Analytics Account & Install the Tracking CodeВидеоHow To Prevent Inflating Your Traffic DataВидео

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Google Analytics Course: Track, Analyze & Grow
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 9.6 ч

3 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
How To Access The Demo ContentВидео
Google Analytics Dashboard WalkthroughВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание

Analyzing The Data - 1

How To Find Out How Much Traffic Your Website GetsВидеоHow To Find Out What Country Your Traffic Is Coming FromВидеоHow To Find Out What Pages Are The Most Popular On Your WebsiteВидеоLearn Who Your Visitors Are - Demographics ReportsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Analyzing The Data - 2

How To Find Out What Sources & Channels Send You The Highest Quality TrafficВидеоReal Time Reports - How To Measure Marketing Performances LiveВидеоAnalyzing DAU, WAU and MAUВидеоCheckpoint QuizЗаданиеGoogle Analytics Fundamentals & Website Traffic AnalysisDIALOGUEProficiency QuizЗаданиеAnalyzing Website Traffic and User Behavior with Google AnalyticsDIALOGUE
02Enhancing Insights with Goals and Practical GA4 Techniques 21 материалов

Goal Setting & Tracking

Events and ConversionsВидеоHow To Track Form SubmissionsВидеоHow To Track Results From Specific Marketing ActivitiesВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Analytics 4 - Practical Tips

Browser's LanguageВидеоLocation DataВидеоBrowser's Conversion RateВидеоDevice CategoryВидеоScreen ResolutionВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Analytics 4 - Practical Tips

Page Speed InsightsВидеоMobile Operating SystemВидеоLanding PagesВидеоPaid Traffic And Landing PagesВидеоSite Search DataВидеоCheckpoint QuizЗаданиеGoogle Analytics: Event Tracking, Conversions & Performance Insights
03Advanced Google Analytics 4: Analysis, Customization & Reporting 35 материалов

Analysis: Traffic Volume

Lets Analyze Beginner Traffic DataВидеоWhere are Your Users Coming From ВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Analysis: Traffic Relevance

Demographics Of Your Target AudienceВидеоDevices and Technology of Your VisitorsВидеоFinding Useful Details About the UserВидеоIdentifying Overlapping Segments Of Your VisitorsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Analysis: How Google Analytics 4 Works

How Google Analytics 4 WorksВидеоPage-Level Analysis of Your WebsiteВидеоCohort Analysis - Granular AnalysisВидеоMore Data on Business GoalsВидеоBusiness Goal Analysis With Monetization ReportsВидеоRevisiting the Monetization ReportsВидео

Customization: Custom Reports & Data Studio Introduction

Customized Tabular Reports In GA4ВидеоGoogle Looker Studios BasicsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Implementation: Google Analytics 4 with Tag Manager

Create a new Google Tag Manager AccountВидеоLink The Website, Google Analytics 4 and Google Tag ManagerВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Reports

Campaign TrackingВидеоCampaign URL BuilderВидеоRetention ReportsВидеоGA4 Explore OverviewВидеоGA4 Deep Dive: Traffic Analysis, User Insights, Monetization & Custom ReportinDIALOGUESummaryВидеоCheckpoint Quiz
DIALOGUE
Proficiency QuizЗадание
Tracking Conversions and User Behavior with Google AnalyticsDIALOGUE
Checkpoint QuizЗадание
Proficiency QuizЗадание
Задание
Proficiency QuizЗадание
Understanding Campaign Attribution and Retention in Google AnalyticsDIALOGUE