Capture and Captivate Your Audience

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In this course, you will learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms. By the end of this course, you will be able to: -Identify customer personas and build your target audience -Describe the marketing funnel’s purpose and benefits -Learn strategies to build brand awareness among potential customers -Detail how to build interest and have potential customers consider your business -Understand how to increase your conversion rate -Apply strategies to build brand loyalty in paying customers

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