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Google Gemini for Digital Marketing · LearnSpace
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Google Gemini for Digital Marketing

Курс от SkillsBooster Academy
Начальный≈ 4.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Master Google Gemini for real digital marketing work — not theory, but the prompts, workflows, and techniques that produce results you can use the same day. By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task — buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning — with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.

Навыки, которые вы освоите

Search Engine OptimizationGoogle GeminiPrompt EngineeringGoogle WorkspaceTarget AudienceReport WritingGoogle DocsWeb Analytics and SEOMarketing OperationsDigital MarketingDigital Marketing ToolsMarketing PlanningDigital Marketing CampaignsGenerative AICampaign ManagementMarket ResearchContent CreationGoogle AdsPrompt Engineering ToolsContent Optimization

Программа курса

6 модулей · 41 учебных материалов

01Introduction to Gemini and Workspace7 материалов
Introduction to the CourseВидеоHow Gemini Helps with Digital Marketing TasksВидеоEffective Prompting TipsЧтениеQuick Win: Creating a Social Media Post from a Website LinkВидео

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

Google Gemini for Digital Marketing
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 4.3 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Испанский, Японский

Часть программы вашего университета
Gemini in Google Workspace: CapabilitiesВидео
Gemini in Google Workspace: How to EnableЧтение
Test Your KnowledgeЗадание
02Research and Audience Analysis7 материалов
Creating a Detailed Buyer PersonaВидеоHow to Analyze Customer Reviews for Pain PointsЧтениеCompetitor Research with GeminiВидеоIdentifying Current Industry TrendsВидеоCreating a SWOT Analysis TableЧтениеCreating the Customer Journey MapВидеоTest Your KnowledgeЗадание
03Content Creation9 материалов
Generating Social Media CaptionsВидеоHow to Teach Gemini Your Brand’s Tone of VoiceЧтениеWriting Marketing Headings and SubheadingsВидеоTranslating and Adapting Marketing Text for Other RegionsВидеоA Guide to Prompting for Images with GeminiЧтениеWriting Text and Structure for Social Media Carousels in Google DocsВидеоTransforming Content TypesВидеоThe Brand Voice GuardianDIALOGUETest Your KnowledgeЗадание
04SEO and Paid Advertising7 материалов
Grouping Keywords by Search Intent in Google DocsВидеоWriting SEO Titles and Meta DescriptionsВидеоWriting Headlines and Descriptions for Google Search AdsВидеоPrioritizing Technical SEO Fixes from a Site Audit ListЧтениеGenerating FAQ Schema Code for Search ResultsВидеоUsing AI to Plan A/B Tests for Marketing CopyЧтениеTest Your KnowledgeЗадание
05Campaign Operations and Data Management7 материалов
Summarizing Long Email Threads and Extracting TasksВидеоHow to Write a Comprehensive Marketing Campaign BriefЧтениеCleaning and Formatting Marketing Data in Google SheetsВидеоWriting a Summary Report from Marketing Performance DataВидеоWriting Personalized Outreach Messages ЧтениеTurning Meeting Notes into Actionable PlansВидеоPrompting for a Marketing Campaign Plan Задание
06Final4 материалов
The Future of AI in Digital Marketing: How to Stay CompetitiveВидеоThe Prompt LibraryЧтениеFinal AssessmentЗаданиеConclusionВидео