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Курс от Google
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Introduction to Email Marketing
Курс от GoogleО курсе
In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marketing and how to apply them. By the end of this course, you will be able to: - Understand how email marketing fits into a digital marketing strategy. - Apply SMART, SWOT and PESTLE frameworks to set email marketing goals. - Employ SMART and PESTLE audits to build an email marketing strategy. - Describe email marketing best practices.
Навыки, которые вы освоите
Программа курса
4 модулей · 16 учебных материалов
01What is email marketing?5 материалов
02Preparing for your campaign6 материалов
03Do's and don’ts of email marketing3 материалов
Do's and don’ts of email marketing
The do's and don'ts of email marketingВидеоAaron - Do's and don’ts for email marketingВидеоEthical email languageЧтение04Review: Introduction to email marketing2 материалов
Review: Introduction to think outside the inbox: email marketing
Wrap-upЧтениеCourse 4 challenge: Introduction to email marketingЗаданиеУчитесь у экспертов
Google Career Certificates
Преподаватель курса