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Google Search Advertising Implementation · LearnSpace
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Google Search Advertising Implementation

Курс от Aptly
Начальный≈ 14.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. By the end of this course you will be able to: • Select appropriate bid strategies for your campaign • Implement conversion tracking tags into a website • Use the Google Ads Performance Planner tool to improve performance • Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.

Навыки, которые вы освоите

Google AdsPerformance MetricConversion Funnel AnalysisBiddingPerformance AnalysisTarget AudienceKey Performance Indicators (KPIs)Advertising CampaignsOnline AdvertisingPerformance ManagementPay Per Click AdvertisingWeb AnalyticsDigital AdvertisingCampaign PlanningCampaign ManagementSearch Engine MarketingDigital Marketing CampaignsPerformance marketing

Программа курса

5 модулей · 82 учебных материалов

01Determine a Bid Strategy22 материалов

Introduction to the Program

Introduction to the ProgramВидеоInstructor Introduction VideoВидеоLearner SurveyPLUGINCourse Introduction VideoВидео

Учитесь у экспертов

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

Daniel Kob

Marketing Leader & Entrepreneur

Google Search Advertising Implementation
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Обучение на Coursera

≈ 14.5 ч

5 модулей

Язык: Английский

Часть программы вашего университета
Join Aptly's Search Advertising with Google Community!Чтение
Review Your Community KnowledgeЗадание

Intro to bid strategies in Google Ads

Module 1: Determine a Bid StrategyВидеоRecap: The Google Ads AuctionВидеоIntroduction to BiddingВидеоManual, Automated and Smart BiddingВидеоSelecting a Bid Strategy in Google AdsВидеоPractice Quiz: Introduction to Bid StrategiesЗадание

Choosing the right bid strategy

Overview of Available Bid StrategiesВидеоAwareness-Focused BiddingВидеоConsideration-Focused BiddingВидеоConversion-Focused BiddingВидеоValue-Focused BiddingВидеоBid Strategy SummaryЧтениеSetting a Campaign BudgetВидеоPractice Quiz: Choosing the Right Bid StrategyЗаданиеGraded Quiz: Determine a Bid StrategyЗаданиеConclusion: Determine a Bid StrategyВидео
02Reach the Right People with Campaign Settings17 материалов

Campaign settings in Google Ads

Module 2: Reach the Right People with Campaign SettingsВидеоWhere to Select Your Campaign SettingsВидеоAd NetworksВидеоSelecting LocationsВидеоSelecting LanguagesВидеоPractice Quiz: Campaign SettingsЗадание

Audience Segments in Google Ads

Intro to Audience Segments in Google AdsВидеоUnderstand and Use Detailed Audience DemographicsВидеоUnderstand and Use Audience AffinityВидеоUnderstand and Use In-Market AudiencesВидеоCreate and Use Your Own Data SegmentsВидеоCombine SegmentsВидеоAudience ReportingВидеоAudience Segments OverviewЧтениеPractice Quiz: Audience SegmentsЗаданиеGraded Quiz: Reach the Right People with Campaign SettingsЗаданиеConclusion: Reach the Right People with Campaign SettingsВидео
03Track and Measure Conversions14 материалов

Conversions and conversion tracking

Module 3: Track and Measure ConversionsВидеоWhat are Conversions and Why Track Them?ВидеоHow Conversion Tracking WorksВидеоCreating a Conversion ActionВидеоInstalling the Google Tag on Your WebsiteВидеоConversion Tracking GuideЧтениеPractice Quiz: Conversions and Conversion TrackingЗадание

Attribution and Conversion Measurement

What is Attribution Modeling and Why Does it Matter?ВидеоLast Click AttributionВидеоData-Driven AttributionВидеоAttribution GuideЧтениеPractice Quiz: Attribution and conversion measurementЗаданиеGraded Quiz: Track and MeasureЗадание
04Analyze and Improve Campaign Performance19 материалов

Understanding Campaign Performance

Module 4: Analyze and Improve Campaign PerformanceВидеоExample Campaign OverviewВидеоReporting OverviewВидеоAbout the Insights PageЧтениеCampaign, Ad Group and Ads ReportingВидеоAsset ReportingВидеоKeyword, Audience, Location ReportingВидеоMetrics SummaryЧтениеPractice Quiz: Understanding Campaign PerformanceЗадание

Boosting performance with optimization score and recommendations

What is an Optimization Score?ВидеоHow Does Optimization Score Work?ВидеоOptimization Score and RecommendationsВидеоPractice Quiz: Boosting Performance with Optimization ScoreЗадание

Optimize campaigns with Performance Planner

Benefits of Planning and ForecastingВидеоWhat is the Performance Planner and How Does it Work?ВидеоPerformance Planner Best PracticesЧтениеPractice Quiz: Increasing Conversions with Performance PlannerЗаданиеGraded Quiz: Analyze and Improve Campaign PerformanceЗаданиеConclusion: Analyze and Improve Campaign PerformanceВидео
05Create a Full Google Ads Search Campaign10 материалов

Create a Google Ads search campaign: watch and Learn

Weekly IntroductionВидеоReviewing a Campaign BriefЧтениеPlanning the Keywords and Ad CopyВидеоSetting Up the Campaign in Google AdsВидеоEvaluating the Campaign ResultsВидео

Create a Google Ads search campaign: do it yourself

Campaign BriefЧтениеSimulation: Building an Ad (Expand to Full Screen)PLUGINGraded Quiz: Evaluating the Campaign ResultsЗаданиеConclusion: Create a Full Google Ads Search CampaignВидеоShare Your Thoughts!Обсуждение
Weekly ConclusionВидео