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Google Tag Manager : Advanced Tracking & Analytics · LearnSpace
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Google Tag Manager : Advanced Tracking & Analytics

Курс от LearnKartS
Средний≈ 7.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret advantage. With this Google Tag Manager Course, you will be a pro at the science of accurate tracking and marketing analytics. It’s built for ambitious marketers, data nerds, and business owners looking to become marketers who get results. You’ll learn how to install and configure GTM on any platform — WordPress, Shopify, Wix, or Squarespace — and seamlessly integrate tools like Google Analytics 4, Facebook Pixel, and Google Ads Remarketing. Dive deep into tags, triggers, and variables to track user actions, build conversion funnels, and unlock insights your competitors overlook. No coding. No guesswork. Just crystal-clear data that drives strategy and revenue. By the end, you’ll command your marketing stack with confidence — optimizing campaigns, automating tracking, and proving ROI like a pro. Enroll today to take control of your data, dominate your analytics, and turn every marketing move into measurable success.

Навыки, которые вы освоите

Google AnalyticsGoogle AdsFacebookReturn On InvestmentConversion Funnel AnalysisMarketing EffectivenessMarketingData CollectionDigital Marketing ToolsOnline AdvertisingMarketing AutomationAnalyticsMarketing AnalyticsWordPressData-Driven MarketingContent Management SystemsDigital AdvertisingMarketing Strategies

Программа курса

3 модулей · 71 учебных материалов

01Getting Started with Google Tag Manager: Setup and Best Practices 25 материалов

Google Tag Manager Installation and Browser Set Up

Course IntroductionВидеоWhat is Google Tag Manager and Why Do You Need itВидеоUseful Chrome Plugins For Working With Google Tag ManagerВидеоHow to Create and Access a GTM AccountВидео

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Google Tag Manager : Advanced Tracking & Analytics
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Обучение на Coursera

≈ 7.9 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Why Tag Management Is Critical for Modern Marketing and AnalyticsЧтение
The Overview of 5 Google Tag Manager Installation MethodsВидео
Installing Google Tag Manager on a Wix WebsiteВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание

Google Tag Manager Installation Across Platforms

Setup Google Tag Manager on WordpressВидеоSetup Google Tag Manager on ShopifyВидеоSetup Google Tag Manager on SquarespaceВидеоWhy Cross-Platform Tracking Consistency Matters for BusinessesЧтениеInject Google Tag Manager Container to any WebsiteВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Tag Manager Interface Overview and Best Practices

Understanding the Google Tag Manager InterfaceВидеоGTM Best Practices for Clean and Reliable TrackingВидеоNaming ConventionsВидеоHow Poor GTM Structure Leads to Long-Term Tracking ProblemsЧтениеCheckpoint QuizЗаданиеGoogle Tag Manager Setup & Essentials: Installation, Interface, and Best PracticesDIALOGUEProficiency QuizЗаданиеUnderstanding Google Tag Manager Installation and StructureDIALOGUESummaryЧтение
02Foundations of Tag Management16 материалов

Getting Started - Tags, Triggers and Variables

Understanding Different Trigger Types in GTMВидеоUsing Built-In Variables in GTMВидеоUser-Defined VariablesВидеоHow Tags, Triggers, and Variables Work Together to Control Tracking LogicЧтениеCheckpoint QuizЗаданиеWhy Marketing Tracking Accuracy Directly Impacts ROI MeasurementЧтениеProficiency QuizЗадание

Setup Essential Tags and Publish Them

Google Analytics 4 Setup & Publishing The First VersionВидеоGoogle Ads Remarketing SetupВидеоTesting & Debugging Before Publishing a New VersionВидеоSetting Up Facebook Pixel Using GTMВидеоCopy Tag and Export ContainerВидеоTroubleshooting Problems You Might EncounterВидео
03Advanced Tagging and Tracking Techniques30 материалов

Improving & Expanding Your Tracking Data

Time Triggered Tags Part 1: Custom Facebook Events For RemarketingВидеоTime Triggered Tags Part 2: Time on Site With Google EventsВидеоHow Behavioral Tracking Improves Marketing Performance OptimizationЧтениеBasic Scroll Tracking Using GTMВидеоAdvanced Scroll and Time-Based TrackingВидеоTracking Outbound Link ClicksВидеоSetting Up Basic Google Ads Conversion TrackingВидеоCheckpoint QuizЗаданиеGoogle Tag Manager Advanced Tracking: Events, Pixels, Debugging & Conversion SetupDIALOGUEProficiency QuizЗадание

Implementing Tags Vis Google Tag Manager

Implementing GA4 Event Tag with GTMВидеоCreating a Specific Page TriggerВидеоStoring Measurement ID in User-Defined VariableВидеоTracking Clicks & Sending to GA4ВидеоAdding Details about Clicks and Sending to GA4 EventsВидеоTrack Button Clicks in GA4 via GTMВидео

Advanced Tracking & Data Layer Implementation in GTM

Capture JavaScript Errors with GTM and Send to GA4ВидеоTracking if users are viewing a particular section, image, banner etc.ВидеоIntroduction to Data Layer ВидеоUsing Data Layer with GTMВидеоCustom HTML Tag - Executing HTML and JavaScriptВидеоHow Custom Tracking Enables Enterprise-Level AnalyticsЧтение
Checkpoint QuizЗадание
Proficiency QuizЗадание
SummaryЧтение
How Event Tracking Helps Businesses Understand User BehaviorЧтение
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Google Tag Manager Event Tracking & Data Layer ImplementationDIALOGUE
Proficiency QuizЗадание
Configuring Triggers and Variables in Google Tag ManagerDIALOGUE
SummaryВидео