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Grow with AI: Your AI-driven Growth Marketing strategy · LearnSpace
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Grow with AI: Your AI-driven Growth Marketing strategy

Курс от STARWEAVER
Начальный≈ 9.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape. The course is designed for marketing professionals, marketing strategists, business owners, growth hackers, sales managers, and anyone interested in utilizing AI to drive business growth and enhance customer engagement. Learners should have a basic understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.

Навыки, которые вы освоите

AI PersonalizationCustomer EngagementMarketing AutomationMarTechMarketing EffectivenessAI EnablementPersonalized CampaignsStrategic MarketingMarket IntelligenceDriving engagementEmail MarketingMarketing StrategiesEmail AutomationCustomer InsightsData EthicsMarketing AnalyticsLead GenerationGrowth StrategiesCustomer experience improvementData-Driven Marketing

Программа курса

4 модулей · 70 учебных материалов

01Create an AI-powered Growth Marketing Strategy 18 материалов

Lesson 1: Introduction to the Applications of AI in Growth Marketing

Welcome to the courseЧтениеIntroduction and welcomeВидеоIntroduction to growth marketing ВидеоAI & growth marketing: A perfect match Видео

Учитесь у экспертов

Thalita Milan

Marketing Automation Consultant & HubSpot Expert

Starweaver

Global Leaders in Professional & Technology Education

Grow with AI: Your AI-driven Growth Marketing strategy
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Обучение на Coursera

≈ 9.3 ч

4 модулей

Язык: Английский

Субтитры: Узбекский, Казахский

Часть программы вашего университета
AI Applications Across the Growth Marketing FunnelВидео
Bridging the Gap: Adapting AI for Growth in Traditional Marketing FrameworksОбсуждение
The Power of Generative AI in Transforming Consumer MarketingЧтение

Lesson 2: Uncover Growth Opportunities with AI-Driven Market and Competitive Analysis

Decode market trends with AIВидеоOutsmart competitors with AI-powered analysis ВидеоCraft customer-centric strategies using AI insights ВидеоHarnessing AI to Uncover Engaging Content Topics for Niche BusinessesЧтение

Lesson 3: Craft an AI-Enhanced Growth Marketing Strategy

Set a strategic direction with AIВидеоIdentify your target audience with AI ВидеоDesign a highly converting customer journey with AI ВидеоStaying True to Your Roots: Aligning AI Goals with Company Values in a Dynamic MarketОбсуждениеAI-Driven Buyer Persona DevelopmentЧтениеHands-On Lab: Map Out a Customer Journey with AIPLUGINCreate an AI-powered Growth Marketing Strategy Задание
02Attract Potential Customers and Build an Email List with AI 17 материалов

Lesson 4: Foundations of AI-Driven Customer Attraction and List Building

Introduction to module 2ВидеоFundamentals of customer attraction and email list generation ВидеоAI Strategies for Customer Discovery and Engagement ВидеоIdentify content topics with AI ВидеоHarmony of Man and Machine: Ensuring AI Augments Human Creativity in ContentОбсуждениеContent Ideas for Niche Audiences: Engagement and RetentionЧтение

Lesson 5: Identify Content Topics with AI

AI-enhanced lead capture strategies ВидеоAI in organic content creation ВидеоAI for optimizing paid advertising content ВидеоFinding the Sweet Spot: Balancing Automation and Personalization in AI-driven ContentОбсуждениеEnhancing AI Content Creation: Selection and InnovationЧтение

Lesson 6: AI for Email List Building and Lead Segmentation

Essential tools for AI-enhanced list buildingВидеоMaster AI-powered lead segmentation ВидеоImplement effective lead segmentation ВидеоMastering Lead Segmentation for Targeted MarketingЧтениеHands-On Lab: Use AI to Drive Brand Awareness and Grow an Email ListPLUGINAttract Potential Customers and Build an Email List with AI Задание
03Turn prospects into happy customers and advocates with AI17 материалов

Lesson 7: Foundations of Lead Nurturing and Acquisition Strategies

Introduction to module 3ВидеоFoundations of lead nurturing and acquisition strategies ВидеоThe role of marketing automation in lead conversionВидеоDesign a lead nurturing sequence with the help of AI ВидеоThe Power of Marketing Automation: Efficiency and PersonalizationЧтение

Lesson 8: AI personalization - The Secret to Increasing Conversions

Implement automated lead nurturing sequences ВидеоAI for personalization scaling: Convert customers on autopilot ВидеоAI for direct email personalization ВидеоPersonalization with a Human Touch: Using AI to Enhance Email Marketing without Losing Brand AuthenticityОбсуждениеAI in Email Creation: Enhancing Engagement and ProductivityЧтение

Lesson 9: Increase Customer Retention and Advocacy with AI & Automation

Enhance customer onboarding and experience with AIВидеоAI applications to customer service ВидеоExplore customer advocacy strategies with AI ВидеоThe Human-AI Partnership: Overcoming Challenges in AI-powered Email PersonalizationОбсуждениеTransforming Customer Service with AI: Efficiency and PersonalizationЧтениеHands-On Lab: Use AI to Turn Leads into Paying CustomersPLUGIN
04Optimize your Growth Marketing Strategy with AI-Driven Analytics 18 материалов

Lesson 10: Decode Marketing Success with AI Analytics

Introduction to module 4ВидеоAnalyze marketing key performance indicators (KPIs) with AI ВидеоMeasure funnel conversions performance using AI ВидеоAI applications in customer experience analyticsВидеоRevolutionizing the Funnel: AI's Role in Diagnosing and Enhancing Marketing Conversion StrategiesОбсуждениеGenerative AI in Marketing Analytics: Deep Insights and StrategyЧтение

Lesson 11: Refine your Growth Marketing Strategy with AI-Powered Data Analytics

Enhance top-of-the-funnel strategies with AI ВидеоRefine funnel conversions and acquisition strategies with AIВидеоBoost customer satisfaction and retention through AI insights ВидеоFunnel Optimization: Key to Conversion and GrowthЧтение

Lesson 12: Final Considerations in AI-Driven Growth Marketing

Navigate ethical AI use in Marketing ВидеоStay ahead with AI and Marketing innovations ВидеоAI beyond Marketing: Catalyzing organizational growth ВидеоWrap up and key takeawaysВидеоNavigating the Ethical Maze: Addressing AI's Challenges in Data Privacy and Bias in MarketingОбсуждениеEthical AI in Marketing: Building Trust and TransparencyЧтение
Turn prospects into happy customers and advocates with AIЗадание
Hands-On Lab: Use AI to Optimize Your Marketing Strategy with Data PLUGIN
Optimize your Growth Marketing Strategy with AI-Driven Analytics Задание